RODE CONNECT, AD COMPLETION RATE, SQUADCAST
RODE is getting us connected to each other, via USB. People are, apparently, listening to ads more than we though. SquadCast isn’t recording you before you press record… but Twilio is.
RODE Connect is here, and maybe it contends with LoopBack, maybe it doesn’t, maybe we don’t even mention that.
Spotify’s Car Thing Update; it’s coming to an air vent near you… like, in your Honda Civic.
Turns out that more people complete ads than any of us would have believed.
SquadCast is not recording your audio before you record, but Twilio is. Twilio is recording you before you click record in SquadCast, hard.
“You want to fix mic bleed? Buy a 20ft XLR cable and put your guest in the next bedroom. That’s the only way you’re to really fix it.”— Tanner Campbell
Reference Links from the Article
RODE Connect Software [click here]
Ad Completion Rates [click here]
SquadCast isn’t recording you before you hit record, but Twilio is [click here]
Learn about microphone bleed [click here]
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Tanner Campbell: Hey everybody. Welcome to episode 10 and beat the odds. Gentlemen. We’re here. 10 episodes, most podcasters quit before 10. Now it’s guaranteed that we’re going to be successful. We’ve done it. This episode, as many previous episodes have been is brought to you by your tech report.com. If you’re somebody who’s really interested in tech, but maybe not so interested that you like to get super nerdy and geeky and down into the code base of all these things.
[00:00:29] Well, your tech report.com will review the latest tech products and do it in a way that’s a lot more, you know, somewhere below just your surface level. Advert that you’d see in a magazine and dives a little little in there, explain and do some breakdowns without getting too geeky. So go check out your tech report.com.
[00:00:47] They’re very nice to sponsor us as a new podcast, and we really enjoy working with them over there. So your tech report.com and thanks for the support guys. All right. We’ve got some pretty killer stories. I think this week I’m excited about each one of these for different reasons. And I might be the most excited about Pedro’s.
[00:01:03] I’m a little jealous of this. This is pretty exciting news. Again, coming from road related to the road, caster pro and something that they now call road connect, Pedro, take it away. Yeah.
[00:01:15] Pedro Maciel: I was very excited when this came out, I got the news update and road has released yet another game changing. Product for us creators road connect.
[00:01:26] It’s I know like the road cast or pro, but if you don’t have the road cast or pro, you still can utilize some of the functionality that a Roadmaster pro would have. Uh, some of the key features with road connect, listen up people you can connect up to four NT, USB minis to one computer, listen up for in T USB minis to one computer without any complex routing.
[00:01:52] You plug into all your, your USB connections and you’re there. Uh, what this, uh, road connect also does, it gives you the internal power of your microphone, kind of like you would have on a, on a Roadmaster pro uh, the one-click access to your noise gate, your compressor in the legendary oral exciter and big bottom effects, uh, make that deeper.
[00:02:17] Basey. Uh, Lowe’s not that you want them all the time, but it, it helps, uh, gives you virtual channels. So that way you can have your guests and you can control the levels of your guests. You can integrate the streaming. Uh, you can add music, beds, external audio,
[00:02:32] Tanner Campbell: etc. That big bottom is what you call Pedro, refining your audience.
[00:02:37] Pedro Maciel: Pedro fighting the effects and then you automatically get the mix minus on every channel. So you get there. Crystal clear, echo free audio. So this is a big game changer. Those that are looking for a nice setup. You want to start going out to your local coffee shops. You take your form microphones, you set up, you can have a pop-up podcasts going and no time with these four NT USB minis and the road connect.
[00:03:03] So I thought it was pretty cool. Very budget friendly. The NTS are a, about a hundred bucks. Uh, and then you just download the road connect and you’re off and it comes both standard for Mac
[00:03:15] Tanner Campbell: and PC. Okay. So here’s a question for you, Pedro, as you’re talking, I’m like, Oh man, that’s four inputs through one USB source.
[00:03:23] If you’ve got a hub, if you don’t have enough USB plugs on your laptop or whatever you’re using, but if you do have a road castor pro and you’ve got four mics plugged into it, Could you add four NT, USB minis to the same overall setup? Did it say anything about that? Could you have eight mikes? It did not say anything about
[00:03:43] Pedro Maciel: that, but you might, and I would have to go and to actually test this, to see, uh, which no problem.
[00:03:49] I’ll get me some
[00:03:50] Tanner Campbell: team sponsor guys, where you just go buy four NT, USB mini microphones now. No,
[00:03:55] Pedro Maciel: I think it’ll work because again, you’re, you’re connecting the road caster. If you’re connecting via USB, uh, as well as the other four off of the road connect. So this is a standalone, uh, you know, software that road integrated to there, you know, for the creator.
[00:04:15] So road connect, you download road connect. And this acts as the interface for these
[00:04:21] Tanner Campbell: microphones word on whether or not they will be adding the ability for this to work for microphones, which are also USB, but not road brand mix. I mean, I imagine at some point this must become possible, right? The technology is already there.
[00:04:55] Um, now that the Roadmaster pro has become, you know, one of the big pushes that a lot of podcasters have been wanting to get, to enhance their audio, to get their good setup. So why not? You know, do
[00:05:07] Tanner Campbell: something for the USB community. Sounds like a good excuse. Maybe Pedro, you do a little bit of research. It might be an article on the site today, the deep dive into some screenshots of this.
[00:05:16] What do you think. Sounds like a plan. Okay, cool. Cool, cool. And we’ll also put a link in the description, uh, for where to get this road connect. I imagine it’s just on their website, but let’s make it easy for folks and put a link in the descriptor.
[00:05:41] Roman, I’m gonna say about the listening rate or rather the play through or completion rate of ads inside of podcasts. But before that, you’ve got a little bit of an update for what we talked about last week with the thing or the car, or what did they call it? Yeah. Car thing from
[00:05:58] Roman Prokopchuk: Spotify about two weeks ago, somebody.
[00:06:01] Did a write up on it? I think from the verge then I don’t know if they felt the need to respond or update based on what was in that article, but they released something formally
[00:06:12] Tanner Campbell: stating that I think
[00:06:14] Roman Prokopchuk: next quarter or the following quarter. You they’ll release it. They had a actual, like in the wild, uh, device, what it actually looks like.
[00:06:24] It just has like a knob and a few, um, like tabs for what you’re viewing and you can kind of scroll through it. I think the price point that
[00:06:32] Tanner Campbell: they aligned it
[00:06:34] Roman Prokopchuk: at was $80. So there’s a lot additional information, but it’s kind of coming to fruition and I guess they’re not rebranding it, which I
[00:06:44] Tanner Campbell: think is hilarious, but yeah.
[00:06:46] So was this mock-up, this was more than just the line drawings we saw last time. This was like a three-dimensional video type. Mock-up no, it was an actual, you can
[00:06:54] Roman Prokopchuk: see the actual device in a car, like what it looks like as a little knob, like I said, it’s, it’s more so rectangular. It fits on the vent. It’s no bigger than the width of a.
[00:07:06] The length and width of events. So it kind of completely covers of event. If that gives you an idea, it was the size
[00:07:11] Tanner Campbell: of it. So no one in Florida during the summer will be willing to sacrifice that vents, that vent real estate to interact with the Spotify car thing.
[00:07:22] Roman Prokopchuk: Yeah. I mean, they said somehow it can, it can snap onto your existing,
[00:07:25] Tanner Campbell: like
[00:07:26] Roman Prokopchuk: the dash of, of, you know, your like in car unit.
[00:07:31] I don’t
[00:07:31] Tanner Campbell: know how they’re going to do that, but yeah. It should be interesting. Now what’s this, you’ve got to say about people, not skipping ads and their podcasts. I don’t believe you Roman tell me the date is don’t have to, but
[00:07:44] Roman Prokopchuk: they did a survey, uh, Edison research and they found that two thirds of podcast listeners say that they don’t skip the
[00:07:53] Tanner Campbell: ads, which is.
[00:07:55] Roman Prokopchuk: Interesting and not interesting to me based
[00:07:57] Tanner Campbell: on me doing, uh, you know, digital marketing and doing media
[00:08:01] Roman Prokopchuk: buys within the podcast space. So I already know, obviously the effectiveness. But in terms of rates, the only thing that like a source that beat it was NPR itself by only a few percentage points. And they kind of new in terms of skipping and avoidance for ads on social and on video, it surpassed it as well.
[00:08:20] So to get an idea of the study, so NPR about 67% of people did not skip through. As I mentioned, podcasts was about 65% am. FM radio was 64. Online audio in general was 62 streaming TV, online clips, 58 live or recording TV recorded TV 56 and then social media, 51, but obviously doing a lot of paid social paid search.
[00:08:53] Uh, for years now, I kind of knew that. A user behavior and a viewer and listener behavior
[00:09:01] Tanner Campbell: coming into this as well. I’d be really interested in your thoughts on this. Roman just, you’ve been in digital marketing for so long that there’s no doubt that you’ve seen the trend line actually take form in this regard.
[00:09:14] So when we talk about the efficacy of ads in general, You’ve seen a massive decline or has it been kind of the same? Well, there’s been in
[00:09:24] Roman Prokopchuk: terms of obviously the paid space, people have been kind of numb to it in terms of the rates of skipping the ad higher in terms of things like utilizing ad blockers when applicable.
[00:09:35] So they don’t see it at all in terms of banner ads and things of that nature. So people are kind of annoyed. Like they want to an experience where they’re not flooded with ads per se. And I think one good
[00:09:46] Tanner Campbell: thing. If you do it
[00:09:47] Roman Prokopchuk: right with a podcast, if you have ads in your podcast, and if you have relevant ads, you still can connect to that audience.
[00:09:53] You have the loyalty of that audience and you usually your, the one, you know, reading that ad you as a host, you’re doing that read some, sometimes you’re personalizing it. If you’re doing it, if you’re doing a good job and it kind of connects better in that sense. And if it does align with that show, then it’s adding value to.
[00:10:12] The audience a lot of the time for video. I mean, you’re on YouTube. You’re wherever some like, you know, Cheetos, commercial pops up or something. Totally. Well, you might love Cheetos, but something different. So I keep getting ads on YouTube for monday.com, which is a project management system over and over and over again.
[00:10:29] Which is fine because, you know, I utilize project management systems, but it’s just like aligning it and actually like doing a good job to add value to the person consuming that media, I think is important as well.
[00:10:41] Tanner Campbell: And I would imagine that this is probably one of the things that your media company, your digital marketing company has been very successful.
[00:10:47] And what you’ve just said leads me to believe that you are yourself, maybe even with your clients, less concerned with the overall exposure of a particular ad and more so. Concerned with the alignment of the ad when it shows up to the audience to whom it does show up. Is that true? Yeah.
[00:11:04] Roman Prokopchuk: That supersedes everything.
[00:11:06] I think good marketing for organic and paid is basically figuring out who your audience is. You know, what they’re looking for as it pertains to you, what you’re trying to deliver and figuring out where they spend their time online. So it doesn’t have to be crazy numbers. It doesn’t have to be big websites because you can have a strategy where you can figure out.
[00:11:27] Industry-related sites that may only have, let’s say a few thousand people visiting a month, but if you have a strategy where you target and build relationships with maybe 50 of those, that can be advantageous. So yeah, it’s not one of those, you know, spray and pray strategies. It’s really customizing what works for a client and what’s going to deliver more value.
[00:11:52] Where the people that they’re trying to read, spend majority of their time online and what you can deliver in
[00:11:56] Tanner Campbell: terms of a message and that spray that spray and pray that you’re talking about. That’s that constant retargeting that kind of like you’re seeing monday.com all the time, because they’re just retargeting you at every opportunity.
[00:12:08] And that’s not in your estimation. That’s not a very good strategy because eventually it becomes obnoxious, right? Yeah.
[00:12:14] Roman Prokopchuk: You, you become numb to it. And I think every kind of traffic source has its purpose and kind of the conversion funnel or how you’re trying to. Con convince a decision. So I’m not knocking things where it’s like low conversion, but you know, high impressions and clicks because you’re kind of gaining visibility and it’s good for branding, but you have to also understand like what value that traffic source will deliver.
[00:12:37] So, I mean, I’ve done media buys with a podcast networks and stuff like that, and it was advantageous to me. I recommend obviously on clubhouse and in general people. Implement, if they can, if they can deliver value, uh, going on shows and being guests on podcasts from, you know, direct PR and branding and SEO in turn.
[00:12:58] So I think it’s, you know, being genuine and true to who you are and not forcing your message down people’s throats. So, I mean, I don’t, I don’t have a problem with retargeting if you’re doing it right.
[00:13:09] Tanner Campbell: Either. So 67% NPR, not surprising. NPR is well from the get go, right? It’s an, it’s an expectation that when you’re dealing with some kind of public element that you’re going to get ads.
[00:13:20] Cause that’s how they, you know, that’s how they pay for themselves. Podcasting. It surprises me that they’re almost as high as NPR. I mean, I know, I mean, I’ve heard so many people just anecdotally who are loved the skip buttons get 15, skipped 15, skipped 30. So when we’re talking about wanting to make this number a little bit higher, Roman, do you have some creative ideas at all about how you might increase the rate of completion?
[00:13:44] I mean, 65% is pretty impressive. That’s way more than I would have guessed. It was. Uh, so I appreciate, I really appreciate the story and seeing as it gives me a little bit more hope for. Uh, for red ads, we just kind of changed up the way we’re doing it with our sponsor. I read it instead of brain playing the pre-roll because I sensed, when I heard it the third time, I’m like, all right, this is getting kind of annoying.
[00:14:05] Cause it’s the same thing at the beginning of each episode. But what do you think podcasts just could do to increase the rate of completion from 65 to let’s say 97% Roman? Yeah,
[00:14:16] Roman Prokopchuk: like you said, it’s interesting. Maybe have, uh, multiple variations of that specific read where they can. Rotate out, or it’s a little bit fresher, a little
[00:14:26] Tanner Campbell: bit, uh, of a different variation of that script.
[00:14:30] Roman Prokopchuk: And then thinking about it for podcasts there’s that are starting out. Obviously we’ve talked about it and I recommended if you’re going after a sponsors directly highlighting your overall value. So if you have a website, the strength of that site, your social channels, your email list, so on and so forth.
[00:14:48] And I think. Just thinking about it right here, real time. You’re going to do that as an independent podcaster, then may be, you know, taking that conversation and telling that story. So you start with the ad and then maybe within that ad you’ll,
[00:15:02] Tanner Campbell: you know, you’ll, you’ll have a landing page or
[00:15:05] Roman Prokopchuk: something like that.
[00:15:06] That’s not accessible to search engines on your website. That then creates another story for that sponsor that then leads to maybe a social channel with a unique experience for that sponsor, just, uh, connecting kind of interwoven, uh, story and strategy in terms of the content with all your assets that you have.
[00:15:29] Can possibly, you know, retain better engagement across all of that and actually add more value to a potential sponsor as well. Okay.
[00:15:51] Tanner Campbell: So I think a week ago now we had a gentleman come into our room and then. I had many conversations after this with some other people that had shown concern about this same thing. This was, this is about squad cast. That’s why cast is of course, a platform that helps you to connect to your guests of your podcast of your podcast.
[00:16:10] And you know, what squad cast is, I don’t need to explain it to you, but it became clear to us after a few conversations that squad cast is recording your audio before you actually hit the record button. So this creates a very light, this is like a hot mic situation, right? So when I heard this. I thought, Oh boy, that’s not good.
[00:16:28] People should probably know about that. However, before I just make any assumptions about, you know, squad has to right. Secretly reporting your recordings to the NSA or something, I should reach out to squat gas and say, Hey, this has come up a few times. What’s the deal? What’s the deal. Can you provide some clarification and Zachariah?
[00:16:47] Who is the CEO over there at squad? CAS was. Kind enough to give me some time reached out to him via Twitter. Got back to me very quickly. We had a phone call and he’s explained the whole thing to me in a write-up that I’ve firstname.lastname@example.org that you can go and read through for more clarification, but here’s the deal.
[00:17:05] Squad cast main feature is that they record local versions, higher quality than the recording that you would get through, like zoom or something, right through that real time, compressed audio quality that you get from, uh, you know, uh, over an internet connection, kind of audio quality, highly compressed.
[00:17:20] Yeah. Very good. That is why people go to them. It’s the same reason we use riverside.fm. And so they, they provide a service. That’s just like that different, of course they’re their own company, but. Part of what these services do. Squad cast included. And especially, I guess in this scenario, we’re talking about squad cast, they record backups and a backup is a copy of that lower quality sent over the digital connection.
[00:17:44] Uh, audio quality. And it’s stored as a backup as a, just in case something happens with the core component of our product, this higher quality local recording. You can fall back on this here, and you haven’t really lost your show. Now I haven’t used squad cast too much. I’ve used them a few times. I have some clients that use them and I’ve never had their system fail that I’ve never had that happen in the dozens.
[00:18:07] Of times, I think just about maybe a little less than two dozen times that I have personally been involved with the platform. So I’ve never actually had to go and retrieve those files, but, but Riverside does the same thing. They’re very easily accessible and thankfully these platforms work so well. You don’t have to rely on them very often, but it turns out that the person who brought this to our attention said, well, we did need to use it.
[00:18:28] And when we downloaded them, we discovered that there was much more to the recording then. Should have been there prior to us hitting record. And so I talked to squad cast about this and Zachariah explained it very, uh, very clearly did not get the sense from the company or from Zachariah that he was trying to hide anything or obscure any facts.
[00:18:47] In fact, he had mentioned that they had discussed it on multiple occasions, both in the public eye and privately with their customers and users. And here’s what’s happening. Those local recordings are recorded by owned by and kicked off by squad cast by swag, CAS, uh, S uh, SAS by their product. They have control over when that recording starts and they give that control to you when you press record.
[00:19:15] That’s when the recording starts for the high quality recordings, but for the low, for the backups, they don’t have control over that because they are not the platform that’s actually recording it. That’s being recorded by a platform called Twilio. Now, if there are any software developers or app developers out there who are working in the voice space, specifically in the telepany space, you’re probably going to be familiar with the name, Twilio very reputable company.
[00:19:37] They’ve been around for years. They’re not a security risk or people you need to be concerned about. However, Since the work is being subbed out in a way, uh, and to be recorded by Twilio, as opposed to by squad cast. Twilio is in control of deciding when the backup recording start. And since Twilio, this is me prognosticating, the reason for this, but if I were.
[00:19:59] The owners and operators of Twilio. And I was agreeing that I would be recording audio from connected sessions. I would want the recording to start as early as possible, because that would mean the recording was longer, which means there was more billable service for me, Twilio who’s providing. A backup recording service for you.
[00:20:17] And so for that reason, the moment the squad cast session is connected. The API calls to Twilio Twilio says, great, this is a connected session. Let’s start recording. And they start capturing audio before in squad cashew actually hit recording, capture that higher quality audio. And that’s something that is spelled out in their terms of service in a way that is.
[00:20:38] I don’t think they’re trying to obscure it. I think the terms of service are written in a way that most people can’t understand as clearly as we all wish we could, but we don’t all speak. Legalees it’s also, when you join a meeting at the bottom, it is there as a disclaimer, it does say in somewhat uncertain terms, but it does say that your audio is going to be recorded from the moment that you join in effect.
[00:20:58] It does say that. But you know how we are, like, I don’t read terms of service or agreements until there’s a problem. And then I read them, like, for example, I had never read squad cast tos until this came up. Uh, likewise, I don’t think anybody had read Spotify as tos until they were all concerned about intellectual property.
[00:21:15] So it’s unfortunate that these companies put this language. Into places where people usually aren’t going to look at them. Uh, and I even know that when I see the disclaimer, for example, right here on Riverside, when I joined Riverside and you guys come in and we’re going to start the recording, there is a message.
[00:21:32] I’ve never read it. Have you ever read it? There’s a message there. I’m sure it says all kinds of things you ever read it, Roman? No,
[00:21:37] Roman Prokopchuk: I did not. I don’t really read things like you said until I need to wear it to like, Oh yeah, I’m in a dead end. I didn’t know all that. And then it’s
[00:21:45] Tanner Campbell: clearly spelled out for me.
[00:21:47] What about you, Pedro? You ever read that little, that little print? No, I just clicked buy
[00:21:51] Pedro Maciel: and join. I’m
[00:21:53] Tanner Campbell: ready to get, to get to rocking and rolling the work here. We’re podcasts. We’ve got stuff to do. We got, we got 50 downloads per episode to get guys we’re going for this Mark. We’ve got other concerns. So it’s unfortunate that, and I’m sure Riverside’s guilty of the same thing.
[00:22:07] I can’t say that cause I haven’t talked to them, but I’m sure that many platforms are guilty. If you could even call it guilty. Of kind of leaning on the protection in an argument of saying, well, it’s in the terms of service. Well, yes, of course it is, but who the hell is reading that? So we wanted to bring this up and write about it because it is your responsibility to read terms of service for any service that you use.
[00:22:28] You really should do that. That said. We know you’re not going to, we don’t it’s aspirational. Right. We would all hope that we’d have the time to read the terms of service. That’s a 12 page document. Um, well in squad cascades, it’s not quite that long and you could probably read it in less than 20 minutes, but we’re still not going to do it.
[00:22:45] We’re busy. So here’s the takeaway. Zachariah and his team had wanted to change this much sooner. They’re going to partner with Dolby and they’re going to be working with Dolby in the future. And when they do that, those local recordings, when they start, will be mapped to. I’m sorry, the backup recordings will be mapped to the record button.
[00:23:06] So when you press the record button, that is when the backup recordings will start. That is when the actual recordings will start. They want it to prioritize this, but when COVID happened, there was a big push to prioritize the video aspect of the platform. Because if you remember. Swag has only recently started recording video.
[00:23:22] This is kind of new for them a few months, I think. And so they pushed that to the side and they prioritize the video aspect, which is probably the correct call. I’m sure that is exactly what their customer base wanted. I’m sure it’s what all of us wanted people who were considering platforms and were trying to decide between, you know, this one, that one or this one that we were like, well, video’s important.
[00:23:41] And they probably saw that as being more important than solving this, uh, pre you know, prerecord hot mic situation. So take away by the end of may, squad CAS will have resolved this issue. They will no longer be partnered with Twilio. They will be partnered with Dolby and recording, whether it is the high-quality recording or the backups will only start when you press record.
[00:24:03] But before now, And then I think it is more than, uh, important for you to know, especially when you’re, when you’re co-hosting with people, with whom you have great rapport, you’d probably make some jokes you shouldn’t make in the public sphere. You know, like we all do things like that. Let’s not pretend we’re all saints here because we’re not, and more than that, When you have a guest on who says this isn’t recording.
[00:24:26] Right. And it’s probably very well true that you would have before hearing this said, no, we’re not because you didn’t think you were because you weren’t hitting the record button. It’s important for you to know that we are recording, but this portion of the recording, it’s not actually going to make it into the files that we will use.
[00:24:43] Uh, because you want to be transparent with your guests, especially the higher profile they are. Uh, you don’t want to get yourself in a situation where you open yourself up to litigation because you were recording something unbeknownst to you, even though that would be your responsibility and you spoke incorrectly or gave the wrong information.
[00:24:56] So between now and the end of may just be aware that if you’re recording, uh, using the squad cast platform, that, that platform through Twilio. Is recording your audio. The second anyone joins the session. So all that pre-talk before you hit the record button that is captured and you should be aware of that.
[00:25:15] If you want to read more, you can go to the real talk, podcasting.com website. Check out that article. I see some excerpts from the terms of service and, uh, read more specifically some of Zacharias responses and explanations and thanks to the team over at squad cast for taking the time to chat with me and to explain some of that technical.
[00:25:33] Nonsense to me, I’m a simple man
[00:25:52] back for the second half of the show in some listener questions. However. Before we do that. Guess what? We have voting results from our land Versie verse ocean. Cause I used both both words. So don’t worry. I created both links just in case you went to one and not the other and the land has it guys. The first real tag podcasting, real life events, where we all get together and have a kegger and do streaking has Pedro wanted.
[00:26:21] That’s very important to Pedro that there would be streaking involved. Uh, the first time we do that, it will be on land. That was a decision I’m personally more comfortable with. We did not, but we have stained from voting. We wanted this just to be you all. Uh, I don’t like the idea of being on a boat it’s too soon after COVID to be locked out of a boat with a bunch of people, plus you can’t go anywhere on a boat.
[00:26:44] You’re just on the boat. That’s not fun. So land it is. And we’ll have more details about that as the story develops. Before we get into the questions we did. I didn’t do a housekeeping at the front of the sever sewed or the front of the last one. So let’s do that. Now. We did get two new reviews, both five stars.
[00:27:01] The first one comes from her Frank Carey down in Australia, and she says five stars. Amazing trio. Thank you, RTP for everything you do, and for sharing great topics through your podcasts. Awesome insights with an engaging structure. Keep up the great work. Thank you, Carrie. You’re great. We’re friends on clubhouse and you’re wonderful.
[00:27:20] And we miss you. We don’t even like doing this podcast because we’re not hanging out, talking with you. So let’s, let’s wrap this up guys and read the next one and get out of here so we can go hang out with Carrie. This one comes from Joe NIS, uh, and Joe says five stars. Best place for podcasting news and advice.
[00:27:37] If you’re thinking about starting a podcast have started one recently or have been in the podcasting game for a long time, you need to follow this podcast. All of the current news and trends and as solid amount of practical advice to take your podcast to the next level, Roman Tanner and Pedro focus on giving value and have all the answers.
[00:27:59] Well, I don’t know about that. We have a lot of answers, so, and if they don’t, they know where you can find them. So check out this pod, Joe, that’s super gracious and very kind of use of thank you for those reviews. I actually had to add Tanner and Pedro, he just said, Roman is the boss. So I just added our names in there.
[00:28:15] Can we have things that are like, if can roam, can Romans fans be called Roman Knights? The
[00:28:21] Roman Prokopchuk: Romancers
[00:28:22] Tanner Campbell: the room that’s that is going to stick. That will stick. That’s not going away. We’ll hear that at least once in every episode from it, from now on, I
[00:28:33] Roman Prokopchuk: actually got that nickname, destroying people and foosball, and I had like signature Bouve and somebody is like, Oh, that’s the romancer he’s about to do it.
[00:28:43] Just chaos people last point in the game. And that’s where that. Originated
[00:28:46] Tanner Campbell: from, Oh, that’s great. That’s like, I can see like the taking shape of the flying V and the mighty docs, but, but it’s the foosball version of whatever that would be here. It comes here, setting it up. We also guys, to let you know, we got a two star review, a two star review, it came from Australia and they didn’t leave any letters or of, they didn’t say anything.
[00:29:06] They just left two stars. So we see you. Thanks for the motivation baby. Thank you, sir. May I have another actually don’t please. Okay. So moving onto the questions, the first one comes from our friend, Ian, who runs the shitty mashups podcast, which is the podcast for people who hate music. It’s actually a pretty good time.
[00:29:27] And if you’re into funny music, mashups and a fan of mystery science theater, 3000, you will get a kick out of the show. I promise. Ian says that he’s got a guest coming to his home, or maybe it was a co-host. And for the first time in a while, because vaccinations are starting to roll out and this is going to become more normal for people to be in or around each other.
[00:29:46] Again, after two years of, Oh my God. Let’s not even talk about it that he’s now concerned with. Well, haven’t had to think about this in awhile, but what about Mike bleed issues? People are in the same room. How do we deal with that? Well, the long and the short of it is. You can’t, you’ve got two microphones.
[00:30:02] Their whole purpose is to capture noise. And if you’re in the room near a Mike, it’s going to hear you. The idea would be. That you want to be able to reduce the perceive ability on Mike to, from signal that’s coming from the speaker who’s placed in front of Mike one. Now the easiest way to do that is to just put a significant amount of distance between them, right.
[00:30:23] And make sure that when they cough sneeze or fart, that it’s quiet enough for you to remove, but it won’t be, and you’ll never be able to get rid of it. So here, here are some tricks. First of all, get a 20 foot XLR cable and put that person in the next bedroom. That’ll fix it a hundred percent. I know that might seem a little wonky and weird, but if you really want to get rid of Mike bleed, you have to remove the source of the bleed sound and you have to put it somewhere where it can’t make it into the second microphone, alternatively, and a little bit more expensive.
[00:30:54] I’d say a lot more expensive because the method I just highlighted is free with the exception of that 20 foot run of XLR cable is, uh, Tool called a D bleeder. And it’s made by isotope. It’s part of the RX eight suite. I think you can get it in standard. You cannot get it in RX elements. And what it does is you’ll take your two files or three or however many you have you’ll sync them up.
[00:31:16] You’ll import them into RX and it will ask you two questions from where is the bleed coming. And where is the bleed presenting? You tell it that, and it will work some voodoo magic and it will do its very best to reduce the perceive ability to a really astounding degree really of that bleed noise. But if somebody sneezes or coughs or a dog jingles his color, like that’s just not stuff you can get out.
[00:31:43] It’s like taking paint off a canvas or. You mix yellow and green, a yellow and blue together, and you get green. You can’t unmixed those colors. You can do something to make that thing more yellow again or more green again, but you’re never going to get the blue out and you’re never going to get the bleed out of your source.
[00:31:59] Something that can also help. Is syncing up the audio files. A lot of people overlook this. If you are in the same room, let’s say you’re six feet apart, 10 feet apart, but you’re in the same room. There’s bleed the time that it takes for my voice to get from my microphone, 10 feet across the room to Pedro’s might microphone.
[00:32:18] It may seem like it would be immediate, but it is not immediate. It takes time. It takes hundreds of milliseconds perhaps to get there depending how far away you are. And so what this will end up doing is creating this fake reverb effect where it will sound like echo. Cause you hear me here, but then you hear me here and you hear me here.
[00:32:33] You hear me here and you hear me here. It’s but there’s enough of a delay to make it seem like it’s a slight, reverber an echo. And so when you pull your audio files into post-production, you can. What you should do is at the beginning of the recording, have one person in front of one mic snap, three times.
[00:32:49] This creates a very distinct and sharp spike in the wave form. Very easy to see in post. Then you pull those audio files into your editing program. Your jaw, you zoom in as close as you can, and you zoom those snaps up that is going to get rid of any. Of that false reverb or what will seem like reverb that will make dealing with Mike bleed a little bit easier.
[00:33:13] Uh, but only in instances where you actually have one person is not speaking. Right. So what you can do when it’s perfectly aligned. You can highlight all the section on one person’s side of the track and just delete it. And because there’s no, there’s no phasing issue because you’ve aligned everything.
[00:33:34] That’ll be a really clean cut and it’ll make it so that the signal to the person who’s listening is a lot clearer because when you have two people in the same room, another thing that happens, and I feel like it might be going on a bit too much here. So you guys can stop me if you feel like I’m going, I’m going into the weeds.
[00:33:48] But what happens is even if they’re, even if it’s perfectly sinked up, even if. Everything’s everything’s great. And he was practicing good mic technique. It’s all synced up. When you hear somebody on Mike a and Mike B is turned on. Some of what you’re hearing is still coming from Mike B, even if it’s in sync.
[00:34:05] And so if you cut Mike B, if you were to mute it while you were listening, you would notice that the signal got suddenly clearer to you. And there was a. Uh, there was a, I don’t even, there was like a spatial quality to the audio that suddenly vanished because that other source is not being heard. Uh, and you can, that can do a lot to make it seem cleaner, I guess.
[00:34:26] So I won’t go too much more into this cause I really do feel like I’m sucking up the time here. Um, but I will put something on the. Blog this week, that’ll talk about this and maybe it’ll just be a real quick walk through of some recordings here in my world. Uh, and I’ll show you how to do this and what I’m talking about.
[00:34:44] And maybe I’ll walk you through our X D bleeder. Although that might be hard since I’m running the M one processor on a couple of new Mac minis and it’s not yet supported, which is very frustrating, but we’ll see what I can do. And uh, until then, I guess we’ll move on to the next question, which I’m going to let Roman take, because Roman, I think needs to talk more Roman.
[00:35:05] You want to answer Amanda’s question of first of all, how soon should you, as a podcaster consider formally creating a business, an LLC, or like we have a multi-member LLC and what are some of the benefits? And let’s all talk about that because we’re all business owners. And I think that we probably all going to have our own color.
[00:35:23] Go ahead, Robin. Well, I mean,
[00:35:24] Roman Prokopchuk: as soon as you think it’s the right time, it’s the right time for you. I think if you’re starting to
[00:35:29] Tanner Campbell: develop products,
[00:35:30] Roman Prokopchuk: courses, services that are around your podcast or as are an extension of your podcast or, or the podcast yeah. Is developing into it’s whole new business that you thought it wouldn’t, I think it’s important to do so, um, Advantageous perspectives or points of view that you will have, you know, different advantages from, let’s say a tax perspective.
[00:35:57] So anything you purchase for that business, you can obviously write off as an expense things like, you know, depending, whatever you choose. Usually obviously, LLC. There’s other different types of business formations, but legally you’re protected. So something happens to happen, uh, that
[00:36:16] Tanner Campbell: somebody decides to
[00:36:17] Roman Prokopchuk: Sue you for one reason or another.
[00:36:20] If you are just an individual in your suit and you lose your personal assets are in play for that settlement. But obviously if you’re a business, a formal business, uh, you know, an LLC or what have you, or any other structure, if somebody sues you
[00:36:38] Tanner Campbell: only the
[00:36:39] Roman Prokopchuk: assets of that business can be kind of targeted in that sense as well.
[00:36:44] And then taxes as well. I mean, that’s a big one, too. Your tax at a different rate, there’s different, you know, not only write offs for expenses, but different other things in terms of, you know, business statuses and different breaks, you may get in certain States for being a business when that state, so that’s something to consider
[00:37:02] Tanner Campbell: as well.
[00:37:03] And I think it was it’s that write-off thing that his Mo was most important to me when I decided to incorporate all those years ago, when I started my first business was. I’m working a full-time job as at the time an it engineer assist admin, and I’m taking my money from my earnings as a worker and I’m spending it on this thing and that’s my own personal money, but that income was still taxed because it was income paid to me as income as a, as an individual.
[00:37:32] And so that’s taxable, whereas. If I have an LLC, I can set up a business banking account. I can be paid through a business banking account. I can make a purchase as a business entity and all of a sudden, because that purchase was for something that was meant to improve the business or was a business expense or part of operational overhead that becomes non-taxable revenue.
[00:37:56] And you can. Do more to wisely invest in your business. I feel than spending your own private money that you’ve made from working, which has been taxed to death already. This allows you to just be smarter and more. I don’t know, I guess grown up about the process of building out your kit for me, but thinking about how you grow.
[00:38:20] And all the odds and ends that are involved in going from day one business to day three 65 business, all the things you’re going to have to purchase and all the money you will wind up not having to spend at the end of that fiscal year, as a result of those things, being able to be written off as business expenses or operational overhead, or capital.
[00:38:45] Uh, investment capital purchases, capital equipment purchases, I should say. What about you Pedro you’re incorporated, right? Yeah. Yeah, no,
[00:38:53] Pedro Maciel: it, again, being a, a Hispanic with the inner state of Texas with the business, get a lot of tax breaks. Uh, definitely could apply for a lot of grants. Uh, that’s one of the things that, you know, people when, when they start a business, you’d look for those tax breaks.
[00:39:09] You look for that assistance. You know, if you’re opening up a retail space, if you’re opening up a studio, You know, what type of grants could I use? You know, being a minority owned business, a woman owned business, a black owned business, those types of things you consider. Uh, and then if it aligns in the, in, like you were saying Tinder, and so did Roman, uh, you know, I’m a big kid now type, you know, uh, uh, you, you grow up and you start thinking about, well, you know, could I stop taking my personal money?
[00:39:37] And now that I have a business start investing into the business to make it work for me versus me having to work. For the
[00:39:45] Tanner Campbell: business. I really liked the legal protections that an LLC lends you as well, because as Roman was saying, you as an individual, it means that your individual assets are available for seizing.
[00:39:58] Should you be sued if you’re sued for some reason, as a podcaster, they can come after your house. They can come after your boat. Most podcasters can’t afford a boat, but they can. I certainly can’t. They’d come after your boat. They can come after your home. Uh, and that makes you very vulnerable as an individual.
[00:40:17] Whereas if you are incorporated, there are various types of, depending on the type of incorporation that you choose of protections that make the business literally a difference. And this is something that I feel like a lot of people struggle with when they first start a business, is that. You Roman, the individual human being and you Pedro the individual human being in me, we are not the same things as plosive monster media.
[00:40:41] Or my podcast company, LLC, that is its own living, breathing entity. And it is in some cases can be a shield to protect your personal assets. A great example of this is in my studio business. I carry two types of insurance. The first is a standard business insurance, the kinds of things that if somebody came into my studio, And tripped over an XLR cable and smashed their face into a wall and broke their nose and wanted to Sue me for the cost of their rhinoplasty.
[00:41:10] Well, if I didn’t have an LLC, they could Sue me and I would be in a lot of trouble because I don’t have the kind of money to pay for somebody who’s rhinoplasty. Uh, but the LLC gives me the ability to have, I can have business insurance. I can have things that will get in the way. Of anybody coming after my own assets.
[00:41:27] Another is that because of some of the clients that I’ve worked with, and this could be true of some podcasters and the people they might be interviewing, uh, or helping to promote on their shows as part of some kind of a cross-promotional arrangement. There’s some, there’s another kind of insurance I carried called, uh, errors and omission insurance or Eno insurance.
[00:41:47] And this is that you make an honest mistake. But it’s the kind of honest mistake that might damage a brand and they can come after you for damages for what you’ve done to their brand by miscommunicating, uh, during a podcast, episode and errors and omissions insurance, I think I carried a $2 million Eno insurance policy would cover me in the event that somebody came after me for something like that.
[00:42:09] Uh, and you can’t purchase those things as an individual. You purchase those things as a business, by the way, shout out to the Hartford. Love you guys. Not a sponsor would love them if they were bring the stag over here, guys in like we’re a great podcast. Sponsors give us a million bucks at Eno insurance.
[00:42:27] Uh, but, but yeah, um, Being a business afford you. It’s almost like putting on a suit of armor. I guess I can think of it like that. It protects you. It makes you a different thing. It helps you feel a little bit more empowered, gives you additional opportunities. Pedro, like you were talking about the ability to apply for grants.
[00:42:43] So many podcasts could be the start of nonprofits. I mean, so many podcasters are in the, really within the service sphere in a lot of advocacy kind of situations where, I mean that could easily become a nonprofit. Be great. If you were a nonprofit, you could apply for grants and be even more effective in whatever your missions are.
[00:43:02] Roman. I see you lean in towards the mic when he got buddy got some feedback.
[00:43:06] Roman Prokopchuk: No. Uh, I actually was reading an article. I think there was a, um, a baseball professional baseball player. They had beef with one of the amps and started like defaming him on a podcast. So then the hump. So, uh, see with that podcast and actually one, I forget how much money.
[00:43:21] I think it was like $500,000 or something in terms of like slander and defamation of characters. That
[00:43:26] Tanner Campbell: was actually funny that you brought that up. Well, well, you actually have kind of, you have kind of a horror story that you went through, where you as a podcast were put in a very uncomfortable situation where the guest, I don’t know if you want to go, is that we can cut that if you don’t want to.
[00:43:40] But do you want to talk about that a little? Yeah, it’s all
[00:43:42] Roman Prokopchuk: good. I mean, that’s why I have a disclaimer in the show notes on every episode now is basically, you know, you have people going on and doing podcasts interviews for different reasons, obviously. Promote a book, sell a product service, promote a company, promote their personal brands, add value advocate in terms of their experience.
[00:44:01] And then some other people knowing that, you know, podcasts episodes are pushed the actual episode to all the podcast players, which creates the search engine result. And if that podcast has a website also on the website that will push things down for that person’s name. Well, that person had a lot of apparently lawsuits, uh, for.
[00:44:22] Uh, scamming different franchisees. She, she had like 50 franchises at one point and then half of them closed and they were suing her. And there was all this like shady in the back information, which, you know, when I did background information about the guests prior, I didn’t find any of that. They were like reputable sources talking about her business, bigger publications and stuff.
[00:44:45] And then the episode went live. It was live for. A few months. And then I had this consumer watchdog group guy reached out to me like, how dare you? This person is, you know, destroying families, stealing money. People are going bankrupt, losing their houses. I’m like, Whoa, Whoa, Whoa, Whoa, Whoa, like relax. And she’s not that she did other podcasts besides myself.
[00:45:06] And none of them actually. Uh, actually got back to the person. So like I have a policy, like in terms of like crisis management and PR I address the situation and try to come to terms with it, instead of ignore it, like people have different strategies. Like if there’s a negative PR thing, they might want to ignore it or they might want to be aggressive and like, no, that’s wrong.
[00:45:27] Tanner Campbell: I love the idea that ignoring a crisis is a potential PR strategy. I’m so glad that’s not your strategy, Roman. Thank you. You’ve put my mind at ease if it was yeah.
[00:45:37] Roman Prokopchuk: Hopefully the issue goes away magically and all the results disappear from the search engine index or indexes on search engines. And yeah, so I had a back and forth conversation with this person.
[00:45:48] It’s like, you need to do XYZ. So I was like, Oh, hold on there fella. I don’t necessarily need to do anything because. All these bigger reputable sites are positioning this information. And I don’t see them even having a dialogue with you, let alone all the shows she did in the timeframe. She did my show.
[00:46:07] So first I got to fail. I had to figure out in fact check what was going on. Then I had to figure out how to deal with it, or how was I as an individual in my show was going to address it. And I had this dialogue back and forth with this dude, which eventually he really pissed me off because it’s like, you know, these people were losing their money and they’re like doing this, that, and then he, because I said something about personal loss and whatever.
[00:46:30] And he tried to compare a financial loss to the loss of an individual in terms of like at the time of loss, my grandfather. And at the time I was going through miscarriages. So that just like pissed me off right there. So I was like, my dude, that’s not going to work with me because if I lost everything today, I have like the, the competitive drive skillset and knowledge to make it all back if I really wanted to.
[00:46:51] And if I hustled, like don’t compare it loss of money to loss of life ever. So he like stepped back a little bit. So what I went, I went and listened to the episode. Any claims she made that were fabricated. I had to go remove, I added a policy or a disclaimer, like I have no business relationship unless specified with the guest of this episode, the guests thoughts are their own, the hosts.
[00:47:15] Thoughts or, you know, his own. We try to fact check as best as possible based on anything’s out there. But sometimes, you know, we take the, you know, the word and honesty of the guests for delivering information about them. And if we spot check in and don’t find anything glaring, then obviously we run with that.
[00:47:32] So I did that. I changed things in the show notes and I specify too, and that kinda got him and his little organization off my back, but it was one of those experiences. It sucked experiencing it, but I’m glad it happened when it happened, because now it would be a little more difficult to pivot. I’m not saying I’m a Joe Rogan, but the show has more listens, bigger audience and more episodes.
[00:47:54] So that person may have wanted to take a different action. Maybe. Legal action. In that
[00:48:00] Tanner Campbell: sense, had you been a large organization with maybe more money to, for them to come after? So, so that, I mean, that’s interesting. That’s a, that’s a scary situation. I imagine you must’ve been legitimately scared in that situation.
[00:48:12] Yes. I’m never
[00:48:13] Roman Prokopchuk: scared. I’m from Eastern
[00:48:14] Tanner Campbell: Europe. I knew he was going to say it. That’s why I wanted to say it. I wanted you to say yes and I would have recorded. It would have had a record that Roman Procope check was scared. Never, but, but worried, right? Like that’s concerning.
[00:48:27] Roman Prokopchuk: Yeah, I was, I was concerned because I was, I was pissed.
[00:48:31] I mean, I wasn’t like concerned in the sense, because from the digital marketing standpoint, I knew a lot of people in terms of PR that had a lot of negative results or they were horrible people and you try to utilize PR to bury those results. So I knew it happened, but up until that point, I’ve never had somebody come on the show.
[00:48:48] With like disingenuous intentions, where they were only trying to push negative results back and not necessarily add value. And the guy also said, which I had to confirm. The story she tells is fabricated. Like, you know, one of those stories where like I walked through the snow for a hundred miles to school and whatnot, and this, that, or the other, so a lot of facts didn’t align or they were kind of fabricated in a sense.
[00:49:11] So I had to remove
[00:49:12] Tanner Campbell: a lot of them that as well, so maybe less scary, but certainly I would think like knowing you the way I think I know you Roman is that that must have been a moment of how could I have. Being silly enough to allow this to happen. Like, I feel like there would have been some internal judgment on your part.
[00:49:29] It’s like, God, how did I fall for this? Lady’s bullshit. Like, I feel like that was probably a frustrating element.
[00:49:35] Roman Prokopchuk: And it’s one of those things where you’re in business. You have to be able to read people. I mean, this, this dialogue before going on, my show happened via email. I never saw her in person. I never spoke on the phone.
[00:49:46] And it was one of those things where like you approach someone or you start talking about business or. You know, it’s some kind of relationship and podcasting you’re taking their word to, you know, for them to be a genuine, like, honest person about what they’re saying, what they’re trying to deliver in terms of information and value on your show.
[00:50:03] So now I’m a little bit more stringent and it’s sad because it’s one of those things. You know, you, you do things one way and then when something bad happens, you have to redo your whole process and in consideration for that thing to happen again, because it’s already happened.
[00:50:18] Tanner Campbell: So obviously some real benefits to incorporating or becoming an LLC single member multi-member sole proprietorship.
[00:50:24] My suggestion, as far as the timing is the moment you realize that you are doing it seriously, and you want to derive a income off of it. And. You’ve got a greater purpose and mission other than just scratching the edge of sitting behind a microphone and hearing yourself talk for an hour. That is the moment you should do it.
[00:50:43] The cost of incorporating an LLC. So Roman, Pedro and I incorporated a cup about a month or so two months ago now, and it cost us four 75 to do it, but it costs us four 75 because we hired what’s called a registered agent. Every state has registered agents. Or you can just search registered agent your state, and you’ll find a website, a whole network of them.
[00:51:05] Um, there seem to be two competing, uh, but they both show up all the time. Every state you log in, you say, I want to become an LLC. They’ll do all the paperwork. You’ll usually have the incorporation by the end of the day, certainly by the end of the week. It only ever takes a couple of days. Then you can go apply for your EIN.
[00:51:20] If you want to, you can open up a bank account, supply them with all the documentations that the registered agent gave you. And it’s a very smooth process. And Pedro and Roman and I are both busy. And so we opted to take the more expensive route. However, if you want to do your own paperwork, most States to file LLC.
[00:51:37] I know in Florida it’s like a hundred bucks cause I’ve done it in Florida. I know in Colorado, I think it might be like one 50. Uh, and in Maine I actually used her in a registered agent. So I’m not sure what it costs me, but, but it’s economically it’s, it’s affordable to do it. And so in some ways I would almost do it from day one.
[00:51:55] Uh, but you know, give yourself a couple of months, figure out if you’re going to stick with it, make it to that 10th episode, for example. Get past that spot where everybody seems to drop off and quit, make some decisions about what your ultimate goals are. Listen to some of the stories that we’ve just shared here, Roman story could be very, I mean, that could give somebody an extreme amount of anxiety.
[00:52:13] Somebody hearing that like, Oh my God, I have a guest on. And it’s like, they’re, they’re lying about something. Or maybe they’re a murderer and I don’t even know it. And then I’m somehow implicated in like the spreading of these lies in this person and like, Being a business helps. It protects you from weird things like that.
[00:52:30] And podcasting can sometimes get sticky as I think you’ve probably taken away from this. So that question comes from Amanda. That’s Amanda Sharp of the bad moms podcast. And Amanda is actually a co-host of our podcast morning chat on clubhouse. She’s there every morning. Uh, just a great individual human being, a really great host hostess.
[00:52:49] Do we say hostess, masters of ceremonies. Uh, and. She’s got a great podcast. If you’re into real estate and such, it’s, uh, it’s good to, they, they talk about that sometimes. Cause that’s what they do. Anyway. Thanks Amanda.
[00:53:12] 10th episode, we really did beat the odds. Most podcasters quit before episode 10, but here we are. It’s building with Legos from Lincoln logs. Now I think we might be using some kind of steel piping. I’m not sure. What, what is it, Pedro? What are we using? Structural steel. Oh yeah, that sounds gold.
[00:53:30] Roman Prokopchuk: Bullion bricks.
[00:53:32] Tanner Campbell: That’s right. We’re in Dubai. All right. An Island, but we won’t, we’ll have to that’s that’s the Island. We’re going to have our first, uh, armed first meeting on, so. By sea to land. All right. Well, everybody, thanks for tuning in. Thank you to my cohost for being just excellent. Co-host as they usually are. Uh, Roman, my dude.
[00:53:49] You’re the man. Thanks for sharing. And for all, your just seems like boundless and endless knowledge on SEO and marketing. It’s. Benefited us a tremendous amount. And we appreciate all the time you put in Pedro. I don’t know how you managed to find the energy to podcast on Fridays or sometimes as is the case today on Saturdays, after working on the job site for God, 12 hour days, schlepping your gear across the country in a Rubbermaid tub and just like you’re awesome, man.
[00:54:18] And I feel so privileged to have you as part of the team. And I just get to sit here and complain about moving from Maine to Denver. Like it’s a joke, you guys work way harder than I do. I appreciate you. And I appreciate every listener that we have and all the new reviews. Thank you so much. And we will see you.
[00:54:34] Next week, take care. Thanks for listening to another episode of real talk podcasting. The three of us appreciate you being here and hope to see you back again. Next week, our music is licensed through artless.io and features the artist kick tracks. We’ll talk. Podcasting is a production of plosive monster media and is made possible by you.
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