page title icon Episode 006: Streamyard, Google Accessibility, and Monetization Talk

Amazon Audio Ads, Subscribe becomes Follow, & Twitter Spaces is Going Live

Pedro talks about Streamyard’s new multi-track beta, Roman tells us more about Google’s broad rollout of real-time transcription, and Tanner answers a question about monetization approaches.

  1. [00:02:16] Streamyard Introduces Multi-Track Recording (currently only in Beta for Pro users).
  2. [00:08:28] Google roles out its real-time captioning technology to… everything (via the Chrome Browser)
  3. [00:13:33] Listener Drew asks, “What are your microphone recommendations for imperfect recording environments?”
  4. [00:22:19] Tanner responds to an anonymous listener’s request for a review of common podcast monetization methods

Reference Links

Streamyard adds multi-track recording [no link, still in beta for Pro users only]

Google ads real-time transcription to Chrome [link]

We’re now on Fireside. To listen to previous episodes click here

Add the a Stream Deck to your content creation arsenal [link]

Thanks To Our Question Askers

Drew Milden of Drew vs. The World

Sabrina Perozzo of Real Positive Girl

Automated Transcript from Episode #006 (expand to view)

Automated transcripts are not 100% accurate. Please use this transcript only for cursory reference. If you need to quote any of our content, please contact us.

Tanner Campbell: Hey folks. Welcome back to real talk podcasting. This is Tanner your cohost, and I’m joined by my other co-host Roman Prokopchuk and Pedro Maciel. Pedro, how are you buddy? 

[00:00:11] Pedro Maciel: What’s going on? 

[00:00:12] Roman Prokopchuk: What’s up guys. 

[00:00:13] Tanner Campbell: We get started. We get some housekeeping to do at the top. I realized that I was calling this house cleaning for the last few episodes.

[00:00:20] That’s not the term. It’s housekeeping. Anyway. We got a new review. I’m going to read that now. It’s from double D 71 from the U S five stars. The three Amigos of podcasting. It is great to listen to these guys, share their expertise in the podcast, industry, learning what’s up and coming in the podcast world is valuable, especially for this newbie.

[00:00:39] Thanks for sharing your wisdom guys. New subscriber here. Thanks a lot.  we appreciate the review and thanks for tuning in and becoming a subscriber. That’s awesome. In addition to that, we’ve recently launched something that some of you may have already been listening to and already know about, but we’ve started a fireside chat series where every weekday at 7:00 PM Eastern over on the fireside chat app, which is still in closed beta.

[00:01:01] So we understand that not everybody will be able to partake in this. Initially, it’s just a new project that we’re working on, but we’re talking with podcasters every week, night. 7:00 PM Eastern, not about their podcasts, but about who they are, what makes them tick, why they do what they do. And really like behind the mic.

[00:01:18] Cause as podcasters, we are performers in a way. When Pedro and Roman and myself show up here, or when any podcast or gets behind the mic, they’re doing it to serve the listener. And so they’re performing in a way and it’s not about them. So we’re taking podcasters to thousands of whom we’ve recently met on clubhouse, and we’re deciding that it’s a good idea to profile them and put a spotlight on them, the individuals and the stories.

[00:01:41] And it’s been pretty fun so far. We’ve done one featuring Brandon Osho of the fandom podcast, Helen Garcia of the who you needed podcast. And last night, Chris Foglio of the galaxy of geeks podcast, and we’ve got lineups for the rest of next week. So if you’re interested in learning more about how you can tune in and listen to those, even if you’re not a user of the fireside chat app yet, which is again, still in closed beta, go to real-time forward slash fireside, and you can find out information on how that.

[00:02:16] Pedro. You’ve got the first story this week. This one’s pretty exciting. Actually. It’s something I’ve been waiting for and hoping they advance, even from this. Go ahead, take it away. Yeah. As 

[00:02:24] podcasters, we started incorporating video to the scene and people that use stream yard. No, that you can only download the video and audio altogether mixed down, but the new feature from stream yard now lets you separate these audio tracks for post-production.

[00:02:43] So each guest will have a separate audio track. So that way you can combine it. The bad thing about this is it’s not locally recorded. It’s still recorded to the cloud. Hopefully that would have been, become kinda like Riverside to where they record locally, but they’re working on it again.

[00:03:01] They’ve just recently partnered with hop in for events. So hopefully some of that technology will come down the line, but I thought this was cool because again, I use stream yard for my live streams, which then I turn into podcasts sometimes. So it’s really cool. The one thing that little note that I did notice that it’s in beta right now that will eventually get fine tune.

[00:03:21] You actually have to go in and turn on this feature to make sure that you get the separate audio tracks, just like you would in the zoom. So that way you are telling the cloud to record separate audio tracks, and then it’s also only available as of right now on the professional plan. So if you have the professional plan, I think it’s the the $49 a month plan.

[00:03:43] You can get the separate audio tracks. I think. In the last town hall, they said they might end up making it for the basic, which is the one up above free $25 a month. But with that being said, it still allows you to do the separate audio tracks. So I thought that was pretty cool and interesting. Those that are using stream yard and video inside their podcasts.

[00:04:01] Have you had an opportunity to play around with it yet? I 

[00:04:04] Pedro Maciel: actually did yesterday a little bit after I read up on it. I did separate tracks, so I will be testing some some more functions further later on today after this and let you know the 

[00:04:15] Tanner Campbell: update. Did you happen to note what file format the downloads were in?

[00:04:19] Were they waves the same as they are when they’re combined on stream yard? They are way false. So still a lossless format then. Correct. I think it’s important. When we say loss lists to point out that loss list doesn’t necessarily mean high-quality, if something is lost less, it just means it’s as true to the original capture and source as is possible.

[00:04:36] Or there hasn’t been any compression. It hasn’t been lost. But if the capture source originally is compressed and not high quality than the lossless format will just be the most lossless format of that terrible recording in the first place. So lossless is good. But Pedro alluded to, and I said, Just before Pedro started telling us about this story this week, it’s going to be really important to satiating the podcasting market for stream yard.

[00:04:59] And for anybody else, who’s doing this kind of thing to make sure that those original recorders are more like recordings rather are more like what we do here on Riverside or a squad cast or any of those places. We have to make sure that the recordings in the first place are not highly compressed, terrible pieces of audio.

[00:05:12] So glad to see stream yard, making it towards doing that. And Pedro, I’m looking forward to. An update and report from next week when you’ve mastered. Oh 

[00:05:21] Pedro Maciel: yeah, definitely diving in and doing some test. So that way I can get, give you guys possibly a how to video on the resources page.

[00:05:29] Tanner Campbell: Have you noticed any other changes happening with streaming are due to the hop in merger or acquisition or whatever we called it. 

[00:05:35] Pedro Maciel: That they’re rolling out with some good features. It’s been more so on the back end server wise and, trying to the infrastructure on the back end to support all the user base, all the nice shows and overlays that you’re able to use.

[00:05:49] So I think they are going to be moving towards OB S style transitioned and able to do some of those those functions that you would on OBS, but they have not 

[00:06:01] Tanner Campbell: gotten there yet. I don’t know if I mentioned this in a previous episode because the streaming artists come up at least in one time in a previous episode.

[00:06:07] But if you are a stream yard user, and you’re the owner of the account, and you’re looking for someone to run those transitions for you while you’re, let’s say desktop capturing it can be, you don’t want to have stream yard open while desktop capturing. Cause it does that mirror effect thing.

[00:06:22]But you can actually log into your stream yard account more than once on more than one machine. So you could have somebody log in with your credentials as another source using the same account on a separate laptop and have that person, even as you run the transitions, while you focus on actually creating the content.

[00:06:38] Have you experimented with that Pedro? Or is that news to you? Or I don’t know how unknown that is. 

[00:06:42] Pedro Maciel: It works, especially if you have different camera angles, incorporate a stream deck of some sort to transfer to those camera angles, and then you’re able to have those pulled up on different, like you said, different devices, your phone, your different cameras that come in.

[00:06:56] So all it is opening an instance since it is web based different incidents of upstream yard. And, you can get all of those in there. 

[00:07:04] Tanner Campbell: Pedro, you mentioned the stream deck in there. How are you using yours? Cause I know, I don’t know if you actually have one when you’re on the road, but I know you have one or you’ve used one in the past.

[00:07:12] How do you like using that? And do you have any like interesting shortcut combination set up on it that you find particularly helpful? 

[00:07:18]Pedro Maciel: I do not bring it on the road with me. I keep that. At home and I was bringing it on the road, but it just got too much. I try to make it to where as simple as possible.

[00:07:27] But the, one of the biggest things, if you have two camera angles, like I used to have a different camera behind me that would focus in on my screen while I’m recording to give you a double take of what I’m doing using that also transitioning from different scenes that I have set up. So it works out really 

[00:07:44] Tanner Campbell: well.

[00:07:45] It’s particularly helpful for anybody who is doing any kind of live streaming with OBS only has a single monitor because that shortcut combination key like control start, or it can, first of all, your keyboard clicks. And nobody wants to hear that in a recording. And the buttons on the stream deck are soften.

[00:08:00] So they’re not like a MX cherry blues or whatever. They’re not really loud and mechanical and cliquey, but nobody wants to see you open up your OBS to do a transition. So it’s a great piece of kit.

[00:08:17] Roman, you’ve got news from the world of accessibility and specifically Google. This is from the verge. Talk about, the Google Chrome 

[00:08:23] Roman Prokopchuk: browser and now instantly captions, audio and video on the web. You just have to go and turn it on basically within settings. So you go to settings advanced and accessibility and turn that on, basically.

[00:08:37] Yeah. They do it real time via machine learning. They used to just do it and had it on their pixel phones and some Samsung phones had it previous to, but it’s pretty exciting because now in terms of the, podcast consumption space, it makes it a lot easier for people to, immerse themselves and actually follow along and consume audio content as well as video.

[00:09:00] To certain features, like if you completely mute the audio or turn it down, it’ll still create those captions. They’ll still be going real time. They show up on the bottom of the browser in a little moveable box. And it’s already been tested on a YouTube Twitch podcast players and streaming music, which is pretty 

[00:09:20] Tanner Campbell: cool.

[00:09:21] Have you actually seen this in real life? Roman, have you had an opportunity to play around with this. I 

[00:09:25] Roman Prokopchuk: have not, I literally found this out yesterday, but it’s something that we can actually allude to and maybe obviously benefit our listeners or the general community in terms of 

[00:09:37] Tanner Campbell: podcasting. So this does or does not transcribe audio for podcasts as well.

[00:09:42] It does do that. Yeah. 

[00:09:44]Roman Prokopchuk: He creates real time captions. They use machine learning, so they feed all of that through their machine learning setup and it does it for podcasts. It does it for streaming music. It does it for Twitch. And it does it for you too, which I guess this past week, someone from verge actually tested it out.

[00:10:03] I haven’t had a chance to go through across the board and test it on all of those mediums yet, but that’s what it does basically real time. But like I said, you have to enable that That feature within settings, which is pretty easy. If you go to settings advanced accessibility, you should be able to, 

[00:10:18]Tanner Campbell: Enable it.

[00:10:19] So we should expect the kind of accuracy in the transcription. As we see with what I imagine must be similar technology running in like the audio gram building platforms like headliner, or even the way listened to pods does theirs. We should expect to see the same kind of areas, right? Like proper nouns are probably not spelled correctly, but 95% of it is pretty close.

[00:10:41] I would imagine. 

[00:10:42]Roman Prokopchuk: I would think the accuracy rate is pretty comparable. If not, close to a hundred, obviously, as we know, it’s not going to be a hundred percent, but I think fairly close is better than it was without someone that’s, deaf or hard of hearing. I guess if you’re reading through it, you will get the gist in terms of being a misspelled word within a certain scent sentence.

[00:11:02] And I think it’s a big advancement. So 

[00:11:04] Tanner Campbell: are there any restrictions, as far as language sets included, do I need to be using a particular platform? Obviously I have to be on Google of some kind, but do I need to be, is this only within the browser? Is it only on the phone? Is it no, it’s through the 

[00:11:16] Roman Prokopchuk: Chrome browser, so you can utilize it with.

[00:11:19]Whatever device, but as long as you’re using a Chrome browser and it’s only limited to the English language 

[00:11:25] Tanner Campbell: currently. So if I were to download overcast, for example, on a Google pixel phone, and I was using that player to listen to my podcast, there is no way to invoke this yet. 

[00:11:34]Roman Prokopchuk: If you’re on a Google pixel from Google pixel, a phone had this feature to begin with, like they rolled it out for their phones.

[00:11:41] And now, like I said it’s a wide release specifically for the browser. So whatever your phone, whatever phone you’re on, if you initiate it and you’re listening in browser, it should 

[00:11:52] Tanner Campbell: be functional. Got it. So in other words, if I had been using a Google pixel before. This feature is not news. No, 

[00:11:58] Roman Prokopchuk: you’ve had it for, since I believe 2019.

[00:12:02]And obviously that’s pretty cool for pixel phone owners, but now in terms of the Chrome browser having that ability basically opens up the internet too. Consuming and making content more accessible. Like I said to those that are deaf or 

[00:12:18] Tanner Campbell: hard of hearing, I’m really interested in finding out if this works within the brave browser as well, because the brave browser is built at least close enough to what the Google Chrome browser is because they can share, I can actually using the brave browser I can use plugins from the Chrome store.

[00:12:35] So it’d be real interesting to see. I’m probably going to test that today and see if there’s any crossover and I’ll leave some results in the show notes to see if. You get that same benefit within the brave browser. So then just to be clear, then if I’m running an Apple phone and I have Chrome installed on it, it sounds like maybe this would work on that device.

[00:12:52] Nice. Yeah, it should 

[00:12:53] Roman Prokopchuk: work as long as you 

[00:12:54] Tanner Campbell: enable it and settings taken down Safari one accessibility option at a time.

[00:13:09] We got a second half of the show questions from listeners. The first one comes from our buddy drew over at the drew verse, the world podcasts. And he’s got a young. New child at home who sometimes make some noises and he’s trying to get himself into a space where he can be away from those occasional new child noises and the place that he’s quarantining himself.

[00:13:31]Isn’t great. It’s bare walls. Doesn’t have a lot of treatment and he’s asking for suggestions about Mike’s which work. In those kinds of environments. So imperfect environment mix. And if there’s anybody on this show who was in imperfect environments, more than the rest of us, it is Pedro.

[00:13:46] For example, you may have heard in the last episode, Pedro was sitting at his dinner table and there was some delicious food being made in the background, which I hope made you all jealous. So we’ll start with Pedro and then I’ll give some suggestions as well. And you’ll get, let’s say it looks like you’re going to get about 10 suggestions out of us.

[00:14:01] So that ought to be enough. Pedro, go ahead with yours, buddy. Definitely 

[00:14:04] Pedro Maciel: imperfect spaces. And in being in hotel rooms and, having all those reflections, you got, build yourself a pillow Fort around what you’re doing, but you gotta have the right microphone in order for that to work.

[00:14:14] Cause again you have a Yeti, don’t use a Yeti even with the pillow for it, because you’re going to get everything from behind you. So don’t do that. My top five would end up being, Antanas gonna hate me for this pod mic, the road pod mic. It’s really good. Again, having that close proximity, you’re able to not get a lot of background noise.

[00:14:31] If you dampen it with the pop filter over it, it makes all the difference in, in those imperfect spaces. Same thing goes for the road pro caster. Again, same thing having that close proximity, you don’t get a lot of background noise in those areas. Not a lot of reflection. The , which is what you’re hearing now.

[00:14:49] I’m actually in a hotel room that is very open wide and about six inches from the microphone. So again, not being able to hear all the echo behind me helps out one that’s also good. The Samsung Q U2. That’s one that is very affordable, but also good in nose, pillow Fort when you’re able to make those pillow forts.

[00:15:10] But again, it helps out with the imperfect spaces and then last but not least the 80, 2100 plus a pop filter, you have to make sure you have the pop filter on because some of the plosives and symbolizes that, that microphone picks up you want to avoid those in those imperfect spaces. So those are my top five.

[00:15:28] Hopefully they help. 

[00:15:29] Tanner Campbell: I’m not going to beat you up about the pod mic. The pie mic is an okay mic. The reason that I hate it is usually when men use it, especially men with deep voices. And Pedro’s got that deep Texan voice baby is that it has such an aggressive low-end roll off that. If you have a lot of your voice data in that range, it rolls so much of it off that what remains of your voice data is not most of it.

[00:15:54] And so in Pedro’s case, I have to bring that back. But Pedro was in the early days using the big bottom from the road caster, which was really complicating that EEQ process in post. So it’s probably a fine mic, but not if you were Pedro, not if you’re from Texas. My recommendations would be the Shure SM 58.

[00:16:11] I’ve told this story before, but when I started my studio, I had four microphones and the space was minimally treated. There were probably about six acoustic panels on the wall. They were home-brewed I as an, I made them myself and it was far from perfect. There were untreated windows. And I started that whole studio with just for sure, SM 50 eights.

[00:16:32] This is like the common XLR mic you see on like a karaoke stage. It’s a great mic. And it’s only 99 bucks. There’s even a shore SM 48. I have never used it, but I’m told that it’s fairly comparable to the 58. And I think it’s only 50 bucks though. I have not used it. The second would be the se electronics V seven.

[00:16:50] This is a super cardioid microphone. I like super cardioid pickup patterns because if you’re in an imperfect environment, it’s going to, by virtue of the tightness of the pickup pattern, not reflect things, but will, especially if you practice good mic technique being, less than six inches from the mic at an angle, Mike pointed at the corner of your mouth.

[00:17:11] So you’re not close to feeding your P’s from Peter Piper, right into the tip of the microphone. Then. By virtue of practicing good mic technique, raising that signal to noise ratio with a super cardioid pickup pattern. You’re going to find that while you’re speaking, less of those imperfections are noticeable, just because of how tightly targeted the pickup pattern is.

[00:17:30] So the SUV seven is, was recommended to me by my rapid Sweetwater. And I was going to just buy a couple of more Shure, SM 50 eights when I called to make the purchase. But. He said, Hey, these are out there. Pretty good. I recommend them. And I said, all all right, it’s the same cost. I’ll give it a whirl.

[00:17:45] It’s always good to have a mix of microphones for different use cases. And I love these mics. I still use them in the studio today, so they’re great. Also only nine 99 bucks. Then there’s the R E 20, which is a little pricey. Most people are not going to opt for that. It’s made by a company called electro voice.

[00:18:00] It’s a $500 microphone. It has a younger brother of the , which I think is somewhere around $300. That microphone is also really great. So these mikes are particularly great because something you do when you’re trying to solve noise issues, as you get closer to the mic, because when you get closer to the mic, the signal is louder relative to the noise.

[00:18:21] You can tell right now and that, that helps, but something that happens when you get close to a mic, as you create boosts in your lower frequencies, they can be problematic to deal with in post-production the electric voice microphones have something that fights that effect. That effect is called proximity effect, but the Electro-Voice microphone range, the  and the other microphones have technology built into the microphone that prevents.

[00:18:45] Proximity effect from happening. So you can get close to the microphone as a podcast who was trying to deal with imperfect spaces and you don’t create that EQT problem for yourself in post. And then of course, the shore MV seven, the reason that I’m using a short MV seven for this podcast is I’m at home.

[00:19:00] And so I’ve got all kinds of things. I have to deal with the same way that Pedro does. I’ve got a window next to me. I’ve got household noises going on. And if I were to use. The  would probably also do a great job, but the  is super gain hungry and requires a cloud lifter or a preamp. And I don’t have those things at the house.

[00:19:17] So there’s five options for you guys. I think they’re pretty good ones.

[00:19:26] Our next question comes from Sabrina. Who’s the host of the real positive girl podcast. And she’s asking about whether or not it’s the case that you can niche too far when niching your content or your marketing. Roman is our digital marketing experts. Roman take it away. Yeah. It depends 

[00:19:42] Roman Prokopchuk: on the niche.

[00:19:43] It depends the reasons you’re doing it and what you’re looking to get out of the show. Obviously, if you’re doing it for leisure to start off with, you can niche down as far as possible. But if you want to keep it somewhat in terms of a decent size audience, you don’t necessarily want to get that low, but there are exceptions.

[00:20:00] There’s this one show that I heard of the content is all about fairs. So everything about taking care of them. What you should do, how you should certain parts of the life, like whatever, if they’re babies had to raise them so on and so forth, actually heard it about the show in one of the sessions at podcast movement 2019.

[00:20:18] And that person basically dominates that industry because it’s one of the only show is about the topic. So they’re getting advertisers. Coming to them. And believe they’re making a hundred thousand plus, six figures based on these relationships that are being built because they really dominate the space and they became the voice in terms of audio.

[00:20:40] So you do have. Situations like that. And then, like I said, reasons why you’re starting, would you like to obviously monetize at some point, you don’t necessarily have to answer that as soon as you start podcasting, but have that in the back of your mind. Obviously there’s certain shows that are extensions of brands in the B2B space.

[00:21:00] So I know different shows. Maybe there’s only a thousand potential customers let’s say in the United States, but if you get one of them, that’s a, Seven eight figure sale, possibly. So that’s beneficial in that sense when it supports your overall marketing efforts, when you’re already in like a niche down environment.

[00:21:20] So there’s two situations where it’s part of a brand when the brands are already super niche down and it’s an extension versus you as an individual, going into something like fair care that you can possibly dominate as well.

[00:21:40] Tanner Campbell: And our last question comes from, and I apologize for this. I can’t remember the young woman’s name who asked this question. But she does not have a podcast and she was in one of our rooms on clubhouse and she asked to have. Monetization methods explained to her. And since I’m the monetization dude, that’s really most of what I do outside of my, in studio work.

[00:21:58]I’m going to talk about this. There are two primary ways of monetizing a podcast that most of us are familiar with, and that is the. Ad revenue, sponsorship, revenue model, wherein the size of your audience directly correlates to how much you can earn because you’ll place an ad on your podcast and you will be paid X amount of dollars for every thousand people who listened to that ad or who hear that ad by virtue of listening to the episode.

[00:22:22] So in my estimation, most podcasters can get away with. Three ad placements. One in the pre-roll one in the mid role, one in the post role there’s arguments about which of those placements are useful. Some people think post role is like terrible. Some people think it’s a great place. Pre-roll seems like, Oh God, I’ve got to listen to this again.

[00:22:41] And most people skip it. Mid role seems to be like the most valuable, I don’t know how true any of that data is. I’m not a data guy about that kind of monetization because I don’t like that kind of monetization. I think that it doesn’t work for most people. If the goal of most people is to draw a full-time livable wage out of podcasting.

[00:22:57] So The average rates, when you’re going through monetization through ad revenue or sponsorships, is you can expect that if you’re running a 30-second ad spot, that you’re going to get something like, maybe a little more, maybe a little less, but something like $18 for every thousand people who listened to that episode and therefore hear that ad for a 60-second. You’re looking at about $25. So a common approach that I see, the most common approach, that I see is 30 seconds in the front, 60 seconds in the middle, 30- seconds at the post role. So if you take 18, 18 and 25, you get something like $61. I think it is.

[00:23:33] That’s probably not right. It might be 60, some- odd dollars, and you’re making that much per episode per 1000 listens. If you get to somewhere around 10,000 listens, then that’s pretty good money. If you don’t ever grow past a thousand listens, that’s not such great money. And since most podcasters, we looked at that stat from Omny Studio and Triton Digital a couple of weeks ago, and it’s something like if you get more than, it’s more like 50 downloads an episode you’re in the top 50% of podcasts, and if you get more – I’m quoting from memory here, so this, these might not be accurate, but it really is this bad. If you’re getting like a thousand downloads per episode, you’re in the top 1% of all performers in the podcasting space.

[00:24:15] So, if you’re niching your audience down to qualify it, you’re working against your better interests, if what you’re trying to do is then monetize through size of your audience. Now, if all you’re trying to do is make a few hundred dollars a month to pay for the podcast and maybe pay your car payment, that’s, probably a great way to do it.

[00:24:30] But if you’re trying to make a full-time income, that becomes a little difficult because you’re niching your audience down, thus making it smaller, and then relying on it as a way of monetization through ads and sponsorships. So that’s method one method two is elective supports donations. So Patrion, everybody knows it’s super cast.

[00:24:47] Everybody knows it. You say, Hey, I’ve got some extra content behind a paywall. If you give me X dollars a month, you’ll get access to that. All of these methods work. The Patriot method works, but I approach this always from the point of how well does it work and how much money can you make from it. And if you’re just trying to make a few hundred dollars a month or maybe a thousand extra dollars a month, and that’s all you care to make, then these are fine approaches, but I’m always approaching monetization as if.

[00:25:10] I want to make a full-time livable wage off of this. And when you work for yourself, that’s $10,000 a month in gross that you have to be able to make, because you’re going to pay self-employment tax on that money. You’re going to pay state tax on that money. You’re going to pay income taxes on that money when you pay it to yourself.

[00:25:24] And you’re going to wind up, spending like 45, 47% is going to go to taxes. So you’re only going to get maybe half of what you’re actually earning in gross revenue. So I’m always approaching it from I want you to make a full-time living. So the Patriot model is you say, Hey, I’ve got an extra episode every week.

[00:25:40] And if you pay me X dollars a month, you get access to it. And that works. But the audiences for that kind of request, like the conversion for that kind of request is usually one to 3%. And for most podcasters it’s sub 1%, I ran a podcast called legends myths, missing whiskey. It was really popular. We, I think we had 12,000 downloads per episode and I could never get.

[00:26:00] More than 0.7%. And I really know what I’m doing, guys. I could never get more than a 0.7 of a present. There we go. That’s what I’m going for. And that was really frustrating to me. So I like, I know that burnout, you’re like, Oh, I’m making this thing. And all these people are listening, but nobody will give me $3 a month to listen to the extra thing.

[00:26:16] It’s just because podcasts are free. And most people are not going to just pay you because they can get a little bit more of it and they want to be nice to you. So even with that, if you combine these two models and you’ve got 30,000 downloads per episode, you can make a full-time living do about 12,000 a month in gross and take home about 5,500 or so in net earnings.

[00:26:37] And you can have a full-time job with podcasting, but if you’re, if you’ve got a 30,000 listener base, like you are. You are elite and the chances of you becoming a leader, not that great, obviously, because most people are not up there. So the third way, and the way that I like to teach people to do this is to use the podcast as further proof of what you’re good at the way that we use this podcast is further proof that we’re good at marketing.

[00:27:00] And we’re good at tech. And we’re good at engineering. And so when you listen to this podcast, you hear that expertise from us and you come to trust us and know us and like us and those important things for marketing. And then if one of us has a course as I do, or a service as Pedro does, or an agency as Roman does than you think of us when you need those problems solved for you.

[00:27:19] So we use this to serve, but we also use it to some extent for content marketing. And if you really want to. Grow a full-time income from your podcast. That’s the approach I take. So I sell courses, for example, that’s the third way you could do it. So those are the only ways that I know to monetize a podcast.

[00:27:33] There may be some more creative ways that I’ve never explored, but that is podcast monetization in a nutshell. And I hope that it’s helpful to the unknown person whose name. I can’t remember. Pedro, you want to weigh in on that? Yeah, no 

[00:27:45] Pedro Maciel: monetization like you said, Dan, or the way we use our podcasts here and the podcast that you help two totally different things, but you gotta get creative with it.

[00:27:54] Sometimes your traditional ways of monetizing are a little outdated and sometimes don’t work. So if you have a value add that you can, like you said, a course to sell something along those lines that you can add a book maybe that, you’re able to throw in there and you can monetize off of that.

[00:28:11] Just get creative with it. The one thing I will say is always test and try different methods. Cause you never know what might stick with your specific audience. 

[00:28:21] Tanner Campbell: And the truth of the matter is that sometimes the answer is a mix of all of these things, because if you have a course, like my course cost $3,600, I have to sell a few of those every month in order to get to, what I would like to make every month.

[00:28:33] If you have a course that doesn’t cost that much as a $50 course, you have to sell more of them. And so maybe you can’t sell that. Many of them, if you’re not great at marketing, you don’t have the system set up to do it. So maybe that’s not the only answer for you and you have to get a sponsor and you have to do the Patrion.

[00:28:45] Monetizing. A podcast is a job. It’s like you’re building a business. And a lot of podcasts are not prepared for that when they go and try to undertake that process. So as a perfect example, full disclosure with this podcast, We just took on a sponsor this week, which we will start talking about in our next episode.

[00:29:03] So a week from the time that you all hear this and that’s part of our monetization plan, we will likely not use. I know we’re not promising here, but I don’t think that any of us are thinking we’re going to have a Patriot of any sort, because we don’t want to ask you all for anything we want to be in service to you all.

[00:29:18] So we’re going to try to avoid doing that. And I think we’re doing a pretty good job of it so far, but. Here I am talking about courses and such, and we have a sponsor, so it’s not all or nothing. It’s not one or the other. Sometimes it’s two of three, sometimes it’s three of three. There’s a lot of ways to do this more than one way to skin, a ferret as Roman would say and do what works best for you.

[00:29:37] And if you ever need help, let us know and, hit us up. That’s why we’re here.

[00:29:43] End of episode six, are we getting closer to Legos or are we still Lincoln logs, Pedro? What do you think? I think we’re building 

[00:29:51] Pedro Maciel: with Legos now, 

[00:29:52] Tanner Campbell: boys. What was your favorite Lego piece? Like the one that you would hope you’d get when you put your hand into the bucket, did you have a favorite red six 

[00:29:59] Pedro Maciel: or cause you can use it for everything.

[00:30:01] Tanner Campbell: My favorite was the big green one. It was like 16 by 16. It was like the base. What about you Roman? What’d you like the 

[00:30:07] Roman Prokopchuk: actual people? He’s so good. Human, not no block the sets. They don’t make any more. The nights the pirates, all the good stuff. 

[00:30:14] Tanner Campbell: Yeah. Those are two agro. For today’s world can have Knights and pirates they’re too aggressive.

[00:30:19]I’m glad we’re building with Legos and maybe we can get some donations from our listeners to buy Roman some old Lego sets with pirates and Knights and drawbridges and such. And we can bring the slaughter of Lego back to Roman’s life. Thanks for listening everybody. And we’ll see you next time.

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Home » Blog » Episode 006: Streamyard, Google Accessibility, and Monetization Talk

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