GRStudio.fm, Sponsorship Disclosures, and iHeart’s Binaural Plans
Pedro gets aurally excited about a new one-stop-shop podcasting solution, Roman wraps his head around binaural audio, and Tanner drops shade on Internet Explorer just before screaming about how sponsorship disclosure will be the death of ads… eventually.
- [00:02:50] We celebrate our top 50 status in 5 countries! Somehow, we launched in the top 50 of Russia, the United States, Australia, Spain, and Canada in the Entertainment News category. We blame you.
- [00:19:40] Roman goes 3D, on iHeartRadio’s binaural news.
If it’s important to stay on the cutting edge of technology and business in order to stay one-step-ahead of the pack, binaural podcast audio may be the next big thing.
- [00:28:15] Special guest Branden Ushio talks about Anchor.FM. Many of us hate on Anchor, but should we? Have they become a different, more mature product than they were two years ago? Should you use it? If you do use it, what might you want to look out for? How can you use Anchor.FM well? Branden Ushio gives us his best advice.
Automated Transcript from Episode #002 (expand to view)
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Tanner: Hello there and welcome to real talk podcasting. My name is Tanner Campbell. I’m joined by my cohost Roman Prokopchuk and Pedro Maciel. In today’s episode, Pedro was going to talk to you about a new tool. He discovered last week, an all-in-one solution for folks looking to start cord, edit, and publish their podcast.
[00:00:21] All in one fell swoop. Roman will be sharing some updates from iHeart radio, having to do with binaural audio and some new plans that that platform and company have. And I’ll be giving you a brief diatribe on sponsorship disclosures in podcasting. We also have a friend dropping in to say hi and provide some information about anchor the podcast hosting platform that is free and owned by Spotify.
[00:00:44] Most of you are already familiar. I’m going to talk a little bit about the platform as a whole. The benefits of that platform, as well as some things to know about before deciding to use it as a hosting platform for your podcast, if you’re just starting out and at the end of the episode, as always, we’re going to take some questions from the audience and do our best to give you some great advice.
[00:01:02] Thanks again for being here. Enjoy the show.
[00:01:09] Hey folks. Welcome to episode two. This is Tanner. This is Pedro and it’s Roman. What’s up. Glad you guys are well, hope all you listeners are well out there. The Northeast is getting pummeled by snow right now. And of course, Texas Pedro’s home state isn’t fairing much better. In fact, you would say they’re fairing significantly worse and we wish them all the best.
[00:01:27] Wanted to start out this week with a little bit of thank you. We received a number of reviews after the first podcast episode and just wanted to express our appreciation. We’ve got a couple of reviews. I’m going to read the one that’s most recent. As of the time we recorded this. That may change. Sorry.
[00:01:44] When you leave reviews on Apple podcasts, they don’t show up immediately. So not singling anyone out, but I’m going to read just one of the few that we got. We got 13 total reviews are just so kind. And thank you so much. This one is from not Quinn. Who I imagined actually is KoAnn a friend of ours on clubhouse and fellow audio engineer Quinn says five stars.
[00:02:04] Listen, learn, get real. If you’re lost in the world of podcasts, RTP will help your show to not. Rip, they care about this space and those in it. So avoid the snake oil and get real with people who know their craft and want to see you succeed as you develop yours. Quinn. Thank you so much. I feel like that is exactly what we’re trying to do.
[00:02:25] And I appreciate you saying that in the review and to the others who reviewed us sunshine, TCPI 20 MGH, 31 31. And of course our friend, Amanda Sharp. Hey Amanda, how are you? Thank you so much for the review. Really appreciate it. There’s also one, one star review out there. Thanks to you, buddy. Whoever you are really appreciate the motivation.
[00:02:44] In addition to some really killer reviews, Roman accidentally stumbled upon something really exciting that we totally did not expect to happen, nor did we try to make it happen. And I think we really owe thanks to all of you for tuning in and listening. That’s the only way this sort of thing does happen, especially by accident.
[00:03:01] So Roman, you want to talk a little bit about what you discovered as you were. Thumbing through some charts. Yeah. So I
[00:03:07] Roman: wasn’t necessarily concentrating on like, obviously in terms of digital marketing, baselining, everything and baselining stuff from my PI personal podcast, but we were actually in clubhouse and somebody had a question about their review not showing up.
[00:03:21] So I was in chartable and I was like, Oh, Hey, let me check our podcasts. So then I checked it and I guess, you know, right off the bat at launch top 50 and entertainment, And, uh, entertainment news in the us, Canada, Australia, Spain, and Russia, which has pretty
[00:03:38] Tanner: cool. Yeah, pretty cool. Is one way you could put it, I put it a different way, a lot more expletives in my response because I honestly could not believe it when I saw the little message, you know, the little toast notification come down from our Instagram chat group that said, you know, top something and a couple of countries, I figured.
[00:03:55] That Roman was talking about just some podcasts for somebody we were talking to in clubhouse, because we’re constantly kind of like channeling with each other, trying to bounce ideas off each other to give good answers in our clubhouse rooms. And I thought he was talking about somebody who we were talking to.
[00:04:09] And then hours later I went back and actually looked at what he sad. And it was us, which is silly. So, all I can say is thank you to all of you, because like I said, we didn’t do anything to make that happen. We didn’t launch with multiple episodes. We actually haven’t even started doing any paid advertising yet.
[00:04:29] So this is a hundred percent organic and a hundred percent because of you. So thank you. Thank you so much. And when I love Fest out of the way, maybe we can get in to the news.
[00:04:46] My man, I went first, last week. I’m pretty sure. So why don’t you have the honors? You’ve got a new product for us. Sounds pretty cool. Something for people just starting out, looking for a simple way to get started and really do everything in one place. Tell us about it. Yeah. G
[00:05:01] Pedro: R studio dot F M. It’s actually awesome.
[00:05:05] All in one podcast and solution. So it helps you record edit, publish all of your content from your web browser. And the good thing about this is it’s free because of course, starting in podcasting, you want to do what’s free and best for the pocketbook. Starting out, want to go, you know, kind of. I wouldn’t say the cheapest route, but one that’s beneficial.
[00:05:24] So that way you can allocate some of those dollars that you might have in your budget to be able to spin, you know, elsewhere, the free tier actually lets you host a, one of the podcast, one podcast and you’re allotted 1000 downloads per month. So just starting now that, that, you know, again, that could. Be ideal 1000 downloads a month.
[00:05:44] If you end up going over, then, you know, there’s that option. Cause there’s optional tiers, you know, paid tiers where you’re able to upgrade, but they also offer analytics, which is a good thing. The paid versions of the studio, or are fairly priced or nothing too outrageous, um, you know, from the free tier.
[00:06:03] And then the next one up being $29 a month. Very minimal, but then you actually get a little bit more, you get, you know, some more downloads, the pro and professional plans, uh, and you get more monthly downloads, which is cool. Cause again, as your show grows, you can grow, you know, with it 15 K to up to 50 K they give you editor storage because you can edit on this platform, web based platform.
[00:06:27] The coolest thing that I thought was the fact that it allows up to seven guests across all the tiers. So, um, you know, little buttons and you can listen and actually hear some of the voice meters and kind of bring people’s tones down if they’re really high they’re peaking. So it’s in a sense, uh, all-in-one workstation web-based free that allows you to start your podcast.
[00:06:52] Tanner: So when I saw this in our show notes, the first thing I did was I popped over to the website to learn more about it. Cause I’m interested in knowing your daughter that works in browser. Aren’t too many of those pretty cool. One of the things I noticed was that this records in Opus, the Opus format for audio.
[00:07:07] So there’s WAV, MP3, OPAs flack. Although with Opus, the extension is not Opus it’s O G G. So people might know it more so by the Datto Gigi, do you know if you can actually edit Oh, Gigi files in, for example, audacity, you can
[00:07:23] Pedro: edit that in audacity and in audition. I don’t know about pro tools or some of the other doors, but yes, in audacity and, uh, audition.
[00:07:32] And then I ended up reaching out because again, I want to test it and they actually give you the option to give you a full mixdown compressed. Somewhat decent audio, but then they also give you separate tracks for all the guests, all the people. So that way you can pull it out and put it in a, in your dog choice.
[00:07:51] And then they also do the distribution for you to all the major players, Spotify, Apple, Google podcasts. So it’s like a
[00:08:00] Tanner: one-click distribution. Nice. So you log in, we get your guests, you record, then you can edit, then you can compress and do all the wizardry that you would normally do inside of a dog.
[00:08:11] Maybe a little easier, a little push button, knee, and then you’ve got the publishing part taken care of for you by just a, a one touch. Right? That is correct. Since this is a browser based solution. Pedro, do you know if it’s got any compatibility issues? Does it need to be running like Chrome or Firefox or you can’t run it in, you know, internet Explorer where nothing ever seems to work or God forbid Microsoft edge.
[00:08:35] Pedro: I use Chrome and it worked fairly well. I have not tested it on other browsers, but I believe it is across all of them.
[00:08:45] Tanner: All right. Awesome. It sounds like then it’s probably good for everybody. We’ll make sure there’s a link in the description of this podcast episode that you can click on and go check it out.
[00:08:53] Thanks, Pedro.
[00:09:10] All right, I’m up next. And this week, I’m going to be talking to you about a story that I don’t think broken pod news, but I saw it on pod news.net, and it was about declaring sponsorships. And when I say declaring sponsorships, what I mean is you have a sponsor. You’re doing a host read. And you are being very clear that this is a sponsor.
[00:09:30] You’re making that statement, this practice declaring that you’re actually sponsored instead of just promoting a product and pretending like you’re not being paid to do so. This is something that is pretty heavily regulated in both the UK and the U S though, in different ways. And you can get in a lot of trouble, especially if you’re an influencer or YouTuber, especially.
[00:09:52] If you’re caught not disclosing this information, you can do this verbally. You can do it visually, but it has to be obvious. That seems to be the shared rule in both the UK and the U S this regulation, at least at this point, doesn’t extend to podcasting because I guess we’re not cool enough to be considered a social media influencer.
[00:10:11] Just something like that. James Kirtland’s pod news newsletter referenced a video by a fella named Tom Scott. I’m going to play the first little bit of that video to give you kind of a sense of what it’s about. I’m also going to provide a link in the description of this episode so that you can go and watch it.
[00:10:25] It’s definitely worth it. Um, but I think this first little minute or so, we’ll give you a good idea of what he’s getting into and what the rest of the video is all about. So I’m going to play that around the world. There are regulations for influences for people with a large audience on platforms like YouTube or Instagram.
[00:10:40] Or Tik TOK. Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching again, to watch this whole video, that’s about 13 minutes long. Please check the link in the description. Tom does a great job and it’s really worth a watch. And Tom, if you hear this hope, you’re not mad that I use that snippet.
[00:10:59] I think it’s very use. I know. You’ll let me know to get ahead of everything. I’m about to say, I want to be very clear here. Nothing. I am about to say. Is suggesting that you should lie about the fact that you’re sponsored. What I want to talk about here is how the disclosure of paid sponsorships, how making it clear is helpful to consumers in that it’s protectionism of a kind it’s protecting them.
[00:11:25] That protection comes at the expense of podcasters and really, uh, businesses as well. But this is a podcast show. So comes at the expense of podcasters in that it will eventually result in us making less money. Well, that doesn’t make a lot of sense immediately at the upfront. Just give me some time here.
[00:11:41] I’ve got a point. I’ll try to get to it as fast as I can and not turn this into a terribly long diatribe. Fundamentally as a business, you pay for product placement or sponsorship, those sorts of things because of the benefit of social proof. If you’re unfamiliar with the term social proof, it just means that you have someone else saying that your product is great or your product has appearing somewhere.
[00:12:03] Cool. And there’s an inference there that, well, then you must be cool because if you were saying it yourself, that’s an ad. But if somebody is saying it for you or you’re. Put up somewhere that’s fun and neat and cool than a location. Must think you’re cool. So you’re cool. You’re not saying you’re cool yourself.
[00:12:20] Other people are saying, if that makes it more real, it makes it more believable. So for podcasting, if your ad is read in a way that isn’t like an ad by a person with an audience that trusts them, You’re no longer an ad in the eyes of the listener. You’re an endorsement, you’re a trusted recommendation.
[00:12:35] So this is why businesses pay podcasters or anybody to do this kind of thing, because nobody likes to have adverts ever. And they don’t trust them as a podcast. Or you would stand to benefit by not making the sponsorship obvious. Right. If you’re reading it in a way that seems genuine, you’re really good at that.
[00:12:53] You’re actually benefiting by not disclosing that this is a paid sponsorship. As a podcaster, you would stand to benefit from blurring the lines of sponsorship and you know, something you’re just genuinely saying as being neat and cool. If I were to talk about captivate.fm on this show, for example, you don’t know if I’ve been sponsored by captivate.fm, by the way I haven’t been, but you only know that now.
[00:13:16] Cause I told you. And if you’re under the impression that I’m giving you that recommendation saying captivate.fm is great, which I do think it is. If you’re under the impression, that’s a genuine recommendation, you’re more likely to listen to me. If I say we’re sponsored by captivate a family game or not, you’re less likely to listen to that sponsorship.
[00:13:34] Like you’re less likely to click on, you know, if I tell you to click on a link or use this sign signup code, you’re less likely to do that. Cause you’re like, Oh, they’re just getting paid for this. It’s not the same thing. This is important because the more your audience trusts you. So you guys trust me.
[00:13:46] Trust Roman, you trust Pedro, the more you trust us, the more likely you are to convert on things we ask you to do. So if we were. Sponsored by captivating. Again, to be very clear, we are not, I’m using them as an example because we do recommend them a lot, but we are not sponsored by them. But when we suggest you go use captivate.fm, the more of you whom do that, the more money we would make if we were sponsored.
[00:14:08] And if you don’t think that we’re sponsored and we ask you, then you think that’s a genuine recommendation. And so more of you will convert if more of you convert. Captivate would be happier with us. And now maybe captivate is willing to pay us more in a CPM kind of relationship. Then they started out paying us.
[00:14:26] Now, of course the inverse would be true if the opposite happened, right? If you guys don’t convert on the ass to go sign up at captivate, then captivate would see a lack of conversions and might want to pay us less. So it would behoove a podcast or from a financial standpoint, let’s forget morality here for a second.
[00:14:43] Let’s just say from a financial standpoint, it would behoove a podcaster not to disclose that they were sponsored by their sponsor because if their audience trusts them and they don’t say they’re sponsored, this is a genuine endorsement, more people will listen. More people will convert. The sponsor will be happier.
[00:15:00] The sponsor will pay you more money because you sell more product for them. The rules and regulations that Tom talks about in his video are the entire reason that marketing has shifted. So sharply in the last 10 years, lots of books on this. This is not an original idea of mine. This is around for a long time, but you know that there is a lot more discussion about being authentic, being genuine, engaging with your community, adding value.
[00:15:23] It’s no longer placing an ad on Facebook. It’s no longer running an ad in the paper. It’s tell stories. It’s make the potential customer, the star of the show, insert them into their own story and leverage and write copy that does that. It’s not about the product. It’s about the experience. It’s not about the sale.
[00:15:44] It’s about serving the community. This is not businesses being suddenly philanthropic. That’s all nonsense. This is about the way that people have changed in what they expect in relation to ads and advertisements. And advertising in general, again, these rules and regulations that Tom mentioned while applying to places like YouTube and Instagram and Tik TOK and these sorts of platforms, they don’t yet apply to podcasters.
[00:16:11] And I suspect that that might be why the CPM rates for podcasting. Are so much higher than those for, for example, YouTube. If you were to get a $3 CPM on YouTube or a $7 CPM on YouTube, that is really high. You’re like, Oh my gosh, that’s $7 CPM. That’s amazing. Then you come over here and you look at podcasting and a 32nd spot.
[00:16:35] Is an $18 CPM that’s astronomically high when compared to YouTube, a 62nd spot, $25 CPM. That’s wild. Part of me wonders whether or not the reason for that is that disclosure isn’t enforced in podcasting. This is one of the reasons I’m not a huge fan of putting most of, or all of your eggs in the basket of dynamic ad insertion, or just really sponsorships or ads in general.
[00:17:02] I feel like these regulations, especially with like the formation of the IAB, although. They’re not, they’re not that kind of regulatory body. I just know that things are getting more serious and how we look at podcasting, more business is getting involved in it. And as soon as enough business gets involved in it, there’s going to need to be regulation because business’s primary motivation is the increasing of bottom line of revenue.
[00:17:25] That doesn’t mean businesses cannot act morally, but it means they have a motivation not to act morally all the time. Especially in gray areas like announcing sponsorships or announcing sponsorship relationships with the people whom they sponsor. Once we get there. You can bet your bottom dollar. I imagine that podcasters are going to need to be very transparent about their own sponsorships.
[00:17:50] Now, a lot of you are, but some of you, aren’t not some of you, but some podcasters aren’t. I think that when this happens, we’re going to see the CPM rates of sponsorship and ads in podcasting, audio plummet. I think they’re going to be a lot more like the CPM rates we see on YouTube. These $3 CPMs, which is going to make it even harder to earn a living as a podcaster.
[00:18:13] It’s already hard. It’s about to get a lot harder now, of course, I’m not saying that you need to be someone who’s concerned with making money with your podcast. If you think it’s just a hobby and that’s all you want it to be, you don’t want to make any money. You don’t care. Fine. What I am saying is that within the next few years, and you know, I’m prognosticating here, right?
[00:18:31] I’m prophesizing. I don’t know that this is true. Just my experience. My insights lead me to think that this is a real possibility that podcasting as a revenue stream is going to become weaker and weaker and even more incapable of standing on its own for like 99.9, nine, 9% of podcasters, which to be fair, it kind of already is that.
[00:18:52] But for those of you out there who think it’s already hard to profit with your podcast? Well, hang on because I think it’s going to get a lot harder. This is why you hear me a lot on clubhouse or, and you’ll hear in these episodes as we get further into this show that I really believe in creating more of a business structure around your podcast, more of a products and services and designing it to promote and sell.
[00:19:16] Products and services as a way to really monetize and turn your production into a business that can sustain you and your family. But those are my thoughts. Again, I would invite you to go check out Thomas video. There’s a link in the description. I hope this has been useful and my time is up.
[00:19:42] Roman: I heard announced that they’re coming out with a TJ expansion of 3d audio basically into which is also called a binaural. Podcasting, it’s kind of an innovative method of producing podcasts that, uh, really places kind of the listener and immerses them, like they were there in person. So when they’re recording, it sounds like the placement of the individual changes, so it’s not flat.
[00:20:10] So usually it’s attained by recording on two microphones. I know with some other technologies, they’re testing like a ring of microphones as well. So you’re kind of immersed more in the story itself. And really taps into the potential of 3d audio. So for something like different dramas and fictional shows, I think it’s great.
[00:20:32] And I also think it’s a great spot in time because a lot of people in the U S and globally can’t really go in terms of a visual medium to the movies have that kind of surround sound experience. And a lot of people. Are moving to, you know, listening to podcasts. I think podcasts, listenership keeps increasing, uh, year over year and it looks like it’s likely, I think the projection is to increase by 30 million listeners by the end of the year.
[00:21:02] And then through kind of. 2023, it should cap and reach that amount. So the binary or 3d audio really creates a sense of movement and then location, and then trigger other senses as well, and then enhances the listening experiences. And then it’s a new way in a high quality way to kind of. You know, convey a different way of audio.
[00:21:23] So it’s really pushing the audio space and iHeart is really releasing a set of shows that are all going to be with that 3d audio experience to kind of market that emerging play. So me from like a digital marketing user experience standpoint, I’m always. Considering myself as a traditional digital marketer, and then also exploring, exploring how to push the envelope in terms of emerging technologies.
[00:21:47] So if you’re doing something in a space and something new comes out, you should always be testing. And this is something that you may want to look into in terms of recording technology. If you have kind of an audio drama or something that really immerses audiences and a story itself as
[00:22:03] Tanner: well. And as somebody who has messed around with binaural recordings and has done some, uh, audio, well, not audio dramas, but has done some immersive audio really for fun.
[00:22:12] I mean, I haven’t done anything serious in the space, but these microphones that capture this by neural, these binaural recordings are very funky looking. If you’re not familiar with the concepts, binaural recordings are just meant to replicate 360 degree sound. As I just said, So as to achieve this very realistic effect in the end product, for example, if you combine these binaural recordings or these Ambi Sonic recordings, I think there’s sometimes referred to as with high-end products, VSTS in the da, an example of two such products, being all to verb and indoor to very expensive.
[00:22:46] Plugins for your door that are made by a company called audio ease, which you can firstname.lastname@example.org, audio ease. And they’re amazing if you’re in the audio drama space, you have got to check these out they’re expensive, but they’re well worth the investment. Anyway, if you combine these ambisonic recordings with these kinds of plugins to create really rich, very realistic environments from an audio perspective.
[00:23:11] You can truly transport the listener into a real space and really make them feel as though they are there. This is not something you can do with simple left right channel panning. You need a deeper sound field and also you kind of need better gear to really get the full effect. For example, maybe right here, I’ll do what’s called audio stereo suffocation.
[00:23:34] On this part of the audio. So you’ll notice as I’m talking right now, it’s very different, but this is not the same. This is not the same thing, but you can see how the sound really, really changed right now. If you’re wearing headphones, if you’re listening on speakers, you probably didn’t notice. But if you’re listening on headphones, you’re like, Whoa, what just happened?
[00:23:49] I would go ahead and turn that off. But if you think that was cool and be Sonic and by normal recording, combined with those advanced techniques, with those expensive VSTS, I mentioned you can really create something very, very cool. Roman, I’m interested in you as a guy who’s into always trying to be on the cutting edge with SEO and digital marketing.
[00:24:07] Like. What’s your take on this move by iHeart. I mean, certainly they’re probably not the first people to ever do this, but are they putting their best foot forward to what is next? I mean, do you see it that way? Yeah, it’s kind
[00:24:19] Roman: of the same thing, like you said, in, in digital marketing. So let’s say a social media platform comes out with a new content format that accepts a new feature.
[00:24:28] So it’s really advantageous to. Test at least. And in terms of, you know, 3d audio, audio, and the neural audio technology, I think it’s imperative for podcasters to at least test, obviously in specific genres, it’s going to work better, like audio dramas, the experience of us three here may not add value in terms of a 3d audio experience to the listening, uh, you know, experience of the audience.
[00:24:54] But if you are in that space, testing it and seeing. Uh, you know, what results you’ll get. I mean, it’s definitely going to add a immersive experience and add value in that sense. So if you possibly are a show, it may be the thing that sets you apart within the, the types of shows that are related to you in terms of, you know, the content.
[00:25:15] So there may be other shows that people may like, or may not like, but you, in terms of having that additional component and that additional kind of sensory connection can possibly kind of. Propel you over those shows and, you know, capture new audiences because it’s great in terms of really diving in and connecting with the story itself.
[00:25:35] Tanner: Wow.
[00:25:49] All right. So we’re in the second half of the show now, and we’re going to take some questions from our friends on clubhouse. Remember, if you want to submit questions to the show, you can email us hello at real-time podcasting.com, but you can also seek us out on clubhouse and attend some of the rooms that we host on a week daily basis.
[00:26:07] Every weekday morning, Pedro starts a room at 6:30 AM. Eastern called podcast morning chat. It’s co-hosted by some really great individuals. Amanda and Neil, for example, shout out to you both. They do a great job helping Pedro with that room in the morning. And then at 3:00 PM Eastern, I host a room called sometimes it’s the podcast afternoon drive other times it’s the there’s afternoon delight either way.
[00:26:30] It starts at three, usually pick a static topic and talk on it for about an hour, maybe two hours, depending on how long people are jumping in and asking questions. I really leave it up to the room to decide when to wrap it up. And then finally at 10:00 PM Eastern. Roman does his podcast after dark, which very rarely has anything to do with podcasting though.
[00:26:48] It can, if you ask the right questions, most of the time it has to do with blowing off steam and talking about things completely unrelated. In fact, last night, conversation crossed over into alien conspiracy theories, which was fun ni and maybe fun. Uh, but it can really run the gamut. So that’s a great place to go to hang out with other podcasters and just talk about something other than podcasting for once.
[00:27:11] We’re going to start with a question that came from Sandra Vasquez and it mirrored a question, or at least closely aligned with a question that came from max Billington. Who’s the host of the Wolf and the shepherd podcast. Sandra’s the host of the mama juice podcast and both of their questions related to using anchor as your podcast hosting provider.
[00:27:31] Now full disclosure. I have clients who’ve used it, but I’ve never used it directly. Roman uses it, but he’s just one person. And Pedro uses speaker. The name of this podcast is real talk podcasting, as you no doubt. Remember at this point, but what really drives that name and is our mission is that we don’t want to talk about things we don’t know about.
[00:27:48] So anecdotal experience from just one person Roman, in this case, isn’t really enough to give a well-rounded answer. So we reached out to Brendan , who has many clients who use this platform and who himself has used this platform and has much broader experience with anchor. And so he’s going to give us a synopsis about anchor.
[00:28:06] Some of the benefits and drawbacks of using the platform. And he’s going to talk a little bit about the metrics on anchor and whether or not they line up with metrics you might get from other platforms. So right now I’m going to turn it over to Brendan, take it away, buddy. Thanks for giving me this chance to address these questions about anchor.
[00:28:22] I’ve been using anchor as a podcast host for quite a while, and I’ve seen it go through some transitions. And so I think I might have a unique perspective. Anchor is definitely one of those platforms that people love to hate. And I think it probably started out primarily because of some early missteps that they made.
[00:28:38] The first mistake was that they used general social media terms of service agreements that said that they owned any media that was uploaded to their servers. So people got very nervous about uploading their podcast to anchor servers. Uh, then the other was that they were a podcast hosting company that had no monetization plans.
[00:28:58] It was free to use. It was free. It was always free. It was always planning to be free. And because of that, they were burning through a lot of venture capital money. And so between those two things, a lot of podcast experts out in the space spent a lot of effort to telling people not to use anchor. Now, anchor has fixed their terms of service and they were purchased by Spotify.
[00:29:18] So they have plenty of, of money. And they’re not really at risk of shutting their doors randomly one night. Anchor has also become certified by the interactive appBureau. Sometimes you’ll hear it called the IAB, which is an organization that has created some standards to measure podcast downloads.
[00:29:35] These are the standards that most of the legitimate podcast hosts out there use. It costs a lot of money to get this certification. So it usually means that that you are serious about this business. Right? As a side note, when they did implement the IAB standards, I noticed a sharp decline in my downloads.
[00:29:51] The issue that I still have with anchor is that when they submit your podcast to the directories they do under their own accounts, which means that you don’t actually get access to several stats providers, for instance, Apple podcasts. That’s probably the biggest one. There’s a way that you can reclaim it and transition it to your Apple account.
[00:30:09] But in order to do that, you have to make sure that your email address. Is in your anchor feed. And that that email address is the same one that you have an Apple ID that you want associated with it. And then you have to contact Apple and request that they transfer the ownership, and then they give you a code.
[00:30:21] It’s a headache. I personally just would prefer to avoid it if possible, all that said, if you’re hosting on anchor and it’s doing the job for you, then you probably don’t need to go through the hassle of changing the hosting providers, unless you really want the website in your feed to point to your own.com.
[00:30:37] I hope this helps you. I hope it gives you some, some comfort, some knowledge that while anchor is not the best hosting platform out there, it is definitely not the worst. Also. I hope that helped and happy
[00:30:48] Roman: podcasting
[00:30:49] Tanner: again. That was Brandon . Brandon, thank you so much for taking the time to do that. I know you did it very last minute.
[00:30:54] I think I asked you maybe two hours before we started recording. So it was kind of you to include that and to get it done and to get it over to me. So swiftly, and we really appreciate the expertise that you’re able to bring in the rooms that we host and. Just thank you so much for taking the time again, to do this and provide some value to our listeners here on real talk podcasting.
[00:31:12] If you want to follow Brandon super technical guy, long it career, lots of podcasting clients really knows his stuff. You can find details about Brandon down in the description of this episode. All right. Our next question comes from ad park ho and add ass. What’s the right way to set up your road, castor pro so that the person doing your post production can have the most power of the audio.
[00:31:38] What’s the best default setup for the road. Castor pro. If you are doing post-production work, as in, you are not just taking the recording and upping it the way it is, you’re actually editing it in post you’re engineering. It you’re applying a cue. You’re doing denoising and you’re not letting the machine do all the work for you.
[00:31:55] Pedro is the King of rock Astro pros. He’s got one set up in his hotel room right now. Podcasting on his pod mic is MV seven. Hasn’t shown up yet. Gosh, darn it. Ups. Gosh, darn it. Weather systems of Texas and the Midwest, but he’ll get it next week. In the meantime, he is still able to provide a ton of value about how to set up your road cast or pro.
[00:32:16] So Pedro, take it away. Thank you for this
[00:32:18] Pedro: question. So getting it ready for post-production a lot of times, if you’re doing your own post production and you don’t want to do a whole lot of post-production and I say this very lightly, there are some settings that are baked into the actual hardware, uh, a high pass filter, a noise gate, a DSS, or a full compressor.
[00:32:41] And what they call a fax, which is a oral exciter and what they give you also a big one be in that deep voice, like you would get with a Shure SM seven B uh, maybe the MB seven. I know gives you some of that off of the dynamic microphone. Uh, but getting it ready for post-production. Uh, some of the things that you definitely want to look at is your noise gate, because you do not want to have that noise gate.
[00:33:10] Close on new mid-sentence. So you definitely would have to adjust that the compressor, and this is a master compressor over all of the tracks that you have. So if you have music coming in, you have your guests and everything, your master compressor, you don’t want it because the compressor and the preamp that’s on the broadcaster pushes it down really, really hard, and trying to get those levels back up in post.
[00:33:35] If you do. Use a certain doll. Uh, sometimes it’s hard. Uh, also the high pass filter, definitely one, if you’re able to turn it off and give yourself a raw audio. So that way you can make yourself a little bit deeper, take some of those peas and those pops those plosives out, uh, without having some of the baked in, uh, preamps that are on here.
[00:33:55] That’s how you would set up, uh, the road caster. Now, if you are onsite going straight to the board, straight to the SD card, that’s when you would end up turning on some of those processes, some of those pre-amps. So that way you have a little fuller sound. It’s a little bit less, but again, you’re onsite.
[00:34:14] Uh, there might be some things that you want to bake in there. Due to the environment. Um, so hopefully that answers your question at again, turn off everything that you, you don’t need, uh, which is again, the high pass, filter your noise gate, or adjust a level. So that way it sounds good to you. And again, it’s all by preference, whatever sounds good to you, whatever will come out on the post production, um, is how you should set up your
[00:34:38] Tanner: road caster.
[00:34:39] When we were initially talking about this with ed in clubhouse, when he posed the question before we actually sat down to record this episode, something he said that really cued me into saying, Oh man, we have to talk about how to get this thing set to default. As he said, he was using an audio technical USB mic.
[00:34:54] And he said he couldn’t get his shore. SM seven B to sound as deep as the audio technical USB condenser. Mike, I want to say it was, but it may have been a dynamic. I can’t remember the model. And I thought. The FM seven B isn’t deeper than your USB microphone. That sounds like, like a low-end roll-off high-pass filter kind of problem.
[00:35:13] So thanks Pedro for providing the insights and if you’ve got a road cast or pro, and you’ve got somebody in post-production, don’t let the machine do all that work for you. You can’t take compressed audio, give it to your audio engineer editor and ask them to compress it again. You’ll end up with this very crunchy.
[00:35:30] Terrible sounding finished product. So if you’re going to do all that on board as in with the road caster, so that stuff is baked into the file that you export. Sure. It sounds the way you want it to sound as you’re hearing it, because, because your audio engineer, your podcast editor, isn’t going to be able to, uncompress something that you’ve compressed so that they can do a more professional job of it.
[00:35:51] And our last question of this episode comes from Anna cant develo who asks for some good resources and some good advice for getting started as a new podcast. Of course, there’s a question that we answer a lot on clubhouse for a lot of people and we don’t mind doing it. We love doing it. We love talking about podcasts is why we have this one.
[00:36:08] And one of the things we love most is giving people good advice. So this one got asked of Roman, I’m going to kick it over to him and let’s see what he has to say. I guess, first
[00:36:16] Roman: thing you want to consider. Is, if you have a show, you have a concept, you have a name, you have those kinds of creative elements.
[00:36:24] Where are you going to host that audio? And you have to make a decision in terms of free versus paid. Obviously there’s pros and cons in that situation. So if you’re going to go the free route, there’s anchor there’s red circle. Those are well, anchor is the most popular. Owned by Spotify. And if you’re going to go the paid route, there are several with different models.
[00:36:45] Some basically by the, uh, the size that you’re allotted in terms of, you know, monthly bandwidth, others go by total downloads, which I kinda liked that in terms of a new podcast or that when you’re growing, you grow with the platform. So, if you want to go that route, captivate is an awesome solution with a great community and an awesome, I would say the cleanest embeddable player as well.
[00:37:10] So that’s a good option. There’s others like transistor lips and Buzzsprout and so on and so forth that all have kind of, you know, similar features and tools and in terms of analytics, a certain level of analytics. And then once you have that, You know, there’s an equipment discussion that we’ve probably had on clubhouse a million times.
[00:37:30] But besides that, when you have that, my kind of wheelhouse is, you know, creating the supplemental content in order to promote it. And kind of where promoted. Obviously you should start where if you figure out who your target audience is, go, where your target audience spends time online. So with that, in terms of kind of content, promotion and creation, you know, the easiest free, um, Tool in terms of visuals, I would say Canva, if you have no kind of design skills and then things, if you want to create audio grams, you have headliner and wave.
[00:38:03] They’re kind of the industry go-tos in terms of what I’ve used. And I’ve seen numerous people use and recommend as well. And something I’ve found in terms of kind of where you see those videos with branded overlays and. Wave forms and captions. I’ve found something called V D I O V E E d.io. It’s super cost effective unlimited projects for a, you know, a flat fee.
[00:38:27] And you can really do some great things with it as well. Once you have that, you figure out in terms of, you know, your brand. So what platform would you want to be in terms of social media? What are you putting out, connecting with your community? Uh, if you are podcasting, you can, or don’t have to have a website.
[00:38:47] Obviously not everyone has the bandwidth or ability to build a website or have a website around their podcast to begin with. That’s something you may kind of come across and utilize in the future. There are a lot of automatic builders. Usually I recommend kind of bootstrapping and building in WordPress or building.
[00:39:06] You know, from scratch in terms of coding. And if you can’t do it, obviously have a developer do it, but there’s like podcasts page or pages that IO and similar that basically can just take your feed, uh, pull it into a platform and then you can optimize it and add additional features to it and make it your own.
[00:39:25] So there’s several solutions for that. And I think the biggest thing when you’re growing is really doing a good job branding. And attracting people and really capturing those listeners to a place where you own, where it’s kind of like your footprint online in order to give them a better experience in order to convert them.
[00:39:44] If you do have something to convert them or giving them additional content. And I think I actually recently. Heard this from a podcast or that actually has a audio drama that creates a lot of original music. And then a lot of, you know, script creation and things of that nature that they actually use an implement a project management system.
[00:40:04] When, when you’re growing, it’s actually a great idea. Business-wise and as a podcaster, because you can create workflows when you figure out like what your process is, you can basically create a document, replicate it, put dates on it, different dependencies that are triggered by, you know, a previous completion of something.
[00:40:23] So two of which that are easy to use and somewhat cost effective Trello and Asana. There’s other ones like. Teamwork and a range of others, but I highly recommend in terms of a podcast or staying organized in terms of, obviously you’re recording your, post-production, your transcription, your asset creation for social media.
[00:40:41] When you plan to push things out, all of that can get super hectic. So a project management system can over time really keep you organized and take your podcast to the next
[00:40:51] Tanner: excellent suggestions. Wouldn’t expect anything else from you, Roman. In addition to all the excellent advice Roman just gave, I will add that you can find courses online that can also help to set you up for success before you launch.
[00:41:03] Now, you want to be careful everybody and their mother seems to have a theory about what the best way is to start. And you’ll find a lot of podcast courses out there ranging from terrific to terrible. But you can find them on places like Coursera. You can find the pod-casters Academy. You can find all kinds of things out there in all kinds of budget ranges.
[00:41:23] And since this is partly at least one third, my show and I happen to have a course on getting started. I will shell it shamelessly here. You can go to learn. Dot Portland, pod.com. And you can find podcasting one Oh one plus, and you can enroll in that course. It’s two 99, but if you connect with me on clubhouse, which you can find me at Tanner helps, or if you join our Facebook group real talk by.com forward slash Facebook.
[00:41:49] Jump in there, ask for the discount 50% off. I’m happy to give it. You support us. We’ll support you. And that’s the end of my shameless plug. And that brings us to the final question of this episode. It’s from our friend Ramelle Anderson, who runs the podcast. Girl, can I ask you something? This podcast is super cool.
[00:42:06] Go check it out. We’ll put a link in the description. It’s at GI R R R L podcast.com. That’s girl podcast.com and it started as her and her friends would always say, CRO, can I ask you something? Does your husband do this? And then they kind of talk shop about how to get their husbands in line probably.
[00:42:25] Anyway, Rommel’s question is about running contests and whether or not they’re a good way to grow listenership, Romell. Here’s the best advice I got for you. You can use a platform called King sumo.com to run these contests. It’s free to use. They have a paid tier, but the free tier is plenty enough to run a good contest.
[00:42:42] The purpose of running contest is to collect email addresses, which you probably already know, but there in also lies the rub. The reason that you have to be careful in how you run your contest. Since the goal is to collect email addresses that you can then Mark it to, you want to make sure that the email addresses you’re getting are valuable to you.
[00:43:01] If your podcast is about X, Y, Z, then you want email addresses of people who have genuine interest in XYZ. Otherwise you have an email list full of people who are completely irrelevant to the thing that you’re trying to sell or the community you’re trying to build, or the service you’re trying to provide the supplies to, even if you’re not selling.
[00:43:19] You could just be community building. You could be an activist. You want to make sure that the people who are giving you your email address are people who align with your purpose. One way to ensure this is to not give away something. That’s just broadly interesting to everyone. Don’t give away an iPad.
[00:43:35] Because everyone in their mother will give you their email address for a chance to win an iPad. So make sure that the thing you’re giving away, no matter what it is directly relates to your niche to your community. If you have a podcast about knitting, don’t give away an iPad, give away a month subscription to a yarn supply company, because not everybody’s going to want that only people who align with your content are gonna want that.
[00:44:01] Which means the only email addresses you’re going to be getting on your list as you run this contest are going to be email addresses of people who want yarn. The next thing to make sure you don’t do the last thing to make sure you don’t do. There’s only two. This is a short list. Is it, you don’t encourage people to share the contest.
[00:44:16] A lot of contests and King sumo.com has this functionality, but I would encourage you not to use it. We’ll enable like extra entries. If you tweet about the contest or if you comment on the Facebook post and share it. Well, if you do that, you create a problem. That’s similar to giving away an iPad. You’re all of a sudden getting eyeballs on your contest from people who really don’t care about your contest and are just going to want to win because it’s a cool free Fang.
[00:44:42] So don’t do that. Give everybody a single entry and turn off that social, share additional entries for every tweet you make kind of incentive. And I think that’s all I’ve got for you, Ramallah. I hope it’s helpful use kingsumo.com to run your contest, make sure you’re giving away something that’s relevant to the niche or the community that you serve.
[00:45:00] And don’t encourage people to just broadly share the contest for additional entries. I think that’s the way to run a successful contest to grow your podcast. And yes, it can work. So good luck. I’d like to thank everybody for listening to this week’s episode of real talk podcasting. The music used in our intro and as it happens, the other music used in this particular episode was licensed through art lists.io and composed by the artist kick tracks for more information about this music, check the description.
[00:45:30] And until next time, this is Tanner saying, take care. See y’all later. This is Pedro. Appreciate it.
[00:45:36] Roman: Take care guys, much love and appreciate you listening. .